Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Billbored Documentary lambasts visual pollution

Billbored Documentary lambasts visual pollution | Psychology of Consumer Behaviour | Scoop.it
If someone assembled together all the billboards in the U.S., how many football fields would they cover According to the makers of This Space Available, a new documentary examining the blight of visual pollution in cities across the globe, the...
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Porn Flakes - John Harvey Kellogg, Sylvester Graham

Porn Flakes - John Harvey Kellogg, Sylvester Graham | Psychology of Consumer Behaviour | Scoop.it
from Stay Free!, a magazine focussed on American media and consumer culture...

As a rule, there's often more to folk wisdom than bad science, and so it is with myths about masturbation and other aspects of sexuality. In America, a peculiar flowering of these myths took place in the 19th century. Though the predictable culprits -- Victorian prudery, evangelical Christianity, entrepreneuriallism -- are part of the picture, what's less known is the the myths' century-old relationship with whole-grain foodstuffs. Thanks to certain influential health advocates, sex and diet were inexorably linked, and, for both, healthy meant bland.

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Chapstick - Another Example of a Brand Who Doesn't Get Social Media, No Butts About It | Social Media Today

Chapstick - Another Example of a Brand Who Doesn't Get Social Media, No Butts About It | Social Media Today | Psychology of Consumer Behaviour | Scoop.it
Ho hum, another day, another example of a company or brand exhibiting all the traits of a company or brand who simply doesn't get it when it comes to social media - in this case Chapstick. ...
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Get Sexy with Social Media

What begins as some friendly banter between friends quickly evolves into the kind of steamy romance only social media makes possible. Visit http://lauraleewa...
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A Social Media Guru Walks Into An Ad Agency -humour

BajillionHits.Biz social media guru and 2011 Lotus Awards host Alex Blagg visits a 10am link-sharing meeting at the offices of DDB, a leading ad agency in Va...
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QR Codes Added Value on the Supermarket Shelf - Food Ingredients First (press release)

QR Codes Added Value on the Supermarket Shelf - Food Ingredients First (press release) | Psychology of Consumer Behaviour | Scoop.it
QR Codes Added Value on the Supermarket ShelfFood Ingredients First (press release)Double the taste with vanilla and chocolate mousse, milk chocolate pieces and a whole Aero bubbles chocolate.
Via Anise Smith
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Starbucks Holiday Cups Come to Life With Augmented... | Smart Robbie

Starbucks Holiday Cups Come to Life With Augmented Reality App...
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Leonard Cohen Ad Pitchman -Sony's Tribute to the Emotional Power of 3-D Viewing | Adweek

Leonard Cohen Ad Pitchman -Sony's Tribute to the Emotional Power of 3-D Viewing | Adweek | Psychology of Consumer Behaviour | Scoop.it
GENESIS: Most ads for 3-D televisions pitch a visually spectacular experience. Sony wanted to make a more emotional appeal, focused less on what the device projects and more on feelings the viewer projects back.

 

Leonard, Leonard, Leonard...

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What Would Don Draper Do? - The Oatmeal

What Would Don Draper Do? - The Oatmeal | Psychology of Consumer Behaviour | Scoop.it
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copyranter: Cool! Real toy soldiers promote toy store on the streets of São Paulo.

copyranter: Cool! Real toy soldiers promote toy store on the streets of São Paulo. | Psychology of Consumer Behaviour | Scoop.it

"I am instantly a ten-year-old boy recreating the battle of the Kursk Salient in my bedroom again. (I had a lot of toy tanks, too.) Yes, I know it's not a new visual idea—people do if for Halloween every year—but I like this stunt nonetheless. Created by Brazilian ad agency ageisobar for Limited Edition Collectible Toys." Video below.
Previously in toy soldier ads:


Via Alex Butler
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Olly: A device that lets you smell the Internet Um..smells internetie

Olly: A device that lets you smell the Internet Um..smells internetie | Psychology of Consumer Behaviour | Scoop.it

"While we're used to seeing and hearing content on the Internet, smelling it has never really had much of a look in. That changes with the launch of a cool new product from London's  Mint Digital foundry"..

"Mint’s Foundry, a research team exploring the relationship between physical objects and the Web, has documented the development process for Olly in multiple posts over the past few months on its blog and now the device is said to be in a fully working state. Olly is a completely open device, meaning that users are free to modify it or reprogram it as they like."

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Macy's Introduces Augmented Reality Experience in Stores across Country as ... - Business Wire (press release)

Macy's Introduces Augmented Reality Experience in Stores across Country as ... - Business Wire (press release) | Psychology of Consumer Behaviour | Scoop.it
Macy's Introduces Augmented Reality Experience in Stores across Country as ...Business Wire (press release)New this year, customers mailing their letters at Macy's “Believe Stations” in-store can take photos with the campaign's animated stars,...

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12 "Dead Technology" Advertisements

12 "Dead Technology" Advertisements | Psychology of Consumer Behaviour | Scoop.it
From the BetaMax to the HD DVD the following are a list of the ads from technology that are either in dead or dying format, or those which ...
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5 Impressive Interactive Ad Campaigns That Make The Most Out Of Print

5 Impressive Interactive Ad Campaigns That Make The Most Out Of Print | Psychology of Consumer Behaviour | Scoop.it
As social technologies are developing, we're seeing more and more integration with other, more traditional forms of marketing.
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Using New Literacy Studies to Understand Participation in Online So...

Using New Literacy Studies to Understand Participation in Online Social Networking SystemsRoyce Kimmons...
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Chillspacing: How to Have the Coolest and Most Creative Office In the World -humour

BajillionHits.Biz's ultimate social media guru and host of the 2011 Lotus Awards Alex Blagg visits Rethink ad agency and gives a handy guided video tour of C...
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JESS3 - Projects / JESS3 Labs - QR Code Art

JESS3 - Projects / JESS3 Labs - QR Code Art | Psychology of Consumer Behaviour | Scoop.it
The Project: With the ever-growing spread of smart phones around the world, QR codes have gained major popularity in the past few years.
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Extremely Clever and Funny Outdoor Advertisements

Extremely Clever and Funny Outdoor Advertisements | Psychology of Consumer Behaviour | Scoop.it
Extremely Clever and Funny Outdoor Advertisements...
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Seeing is believing: How Augmented Reality is Upgrading Brand Experiences

Seeing is believing: How Augmented Reality is Upgrading Brand Experiences | Psychology of Consumer Behaviour | Scoop.it

Augmented reality is proving a major force in the engagement between luxury brands and the Millennials – the generation of tech orientated consumers born in the 1980s.

An app which allows users to ‘test drive’ the car within a print ad, using Augmented Reality

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The Season's 15 Hottest Toys: Watch the TV Ads | Adweek

The Season's 15 Hottest Toys: Watch the TV Ads | Adweek | Psychology of Consumer Behaviour | Scoop.it

 Toys"R"Us just released its Fabulous 15, a list of this year's most prized kiddie goodies.

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No, QR Codes are not dead. But some of the stupid ways they're ...

No, QR Codes are not dead. But some of the stupid ways they're ... | Psychology of Consumer Behaviour | Scoop.it
One of the most tiresome recent “is dead” headlines of late is “QR Codes are dead.” Nope. QR Codes are very much alive as the stats below demonstrate. What should die is the stupid way many agencies use them.

Via Anise Smith
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McDonalds Sundial Billboard

McDonalds Sundial Billboard | Psychology of Consumer Behaviour | Scoop.it
McDonald´s Sundial Billboard- The sun creeps through the breakfast menu towards a burger n’ fries.
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Content Curator Will Be New And Important Role In Organizations | Forbes

Content Curator Will Be New And Important Role In Organizations | Forbes | Psychology of Consumer Behaviour | Scoop.it

Interesting excerpt from this article:

 

"Content is in the center of it all.

 

Few organizations have an overarching strategy that channels all this branded content into a consolidated planning model. In parallel, we see lack of defined leadership for overall orchestration and accountability for content-driven programs.

 

This will become a business priority as companies seek more discipline in how stories are conveyed – not to mention cost savings that come with more disciplined sourcing, curating and production.

 

Look for new leaders and content functions to emerge to support a range of marketing disciplines and community programs. And as part impart new ways to help teams understand how content plays holistically within plans that reflect the way people now consume and share content...."

[read full article http://j.mp/uGwFo8


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, November 7, 2011 1:23 PM
Hi Robin,
we are curating! :-)
Giuseppe Mauriello's comment, November 7, 2011 1:24 PM
Much appreciated!
Giuseppe Mauriello's comment, November 7, 2011 1:30 PM
You esteem is my fuel!