Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Cat Fight! Are These Viral Videos Suspiciously Similar? [UPDATED]

Cat Fight! Are These Viral Videos Suspiciously Similar? [UPDATED] | Psychology of Consumer Behaviour | Scoop.it
Kittywood vs. Catvertising: It's a YouTube catfight for the ages.
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“Catvertising” Swipes at the Internet | culture | Torontoist

“Catvertising” Swipes at the Internet | culture | Torontoist | Psychology of Consumer Behaviour | Scoop.it
Torontoist is about Toronto and everything that happens in it...

"The savviest theorists of our modern media age have suggested that the internet is, in fact, made of cats. Toronto-based advertising agency John St. has taken this idea one step further: “Catvertising,” the firm’s YouTube parody of overeager marketing strategists, hit the tubes on November 10 and has already received attention from international media outlets, including Time and New York Magazine, for its comically spot-on assessment of digital-age attention seeking."

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Ford 2012 Escape promoted with augmented reality experience - SlashGear

Ford 2012 Escape promoted with augmented reality experience - SlashGear | Psychology of Consumer Behaviour | Scoop.it
When you want to see what a product looks like in the space you live in, on your doorstep, in your yard, or in this case, on the baseball field, you use...
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Matt Weiner Won’t Let Mad Men ‘End in a Fart’

Matt Weiner Won’t Let Mad Men ‘End in a Fart’ | Psychology of Consumer Behaviour | Scoop.it
But that doesn't mean he'll kill Don, he says.

 

Matt Weiner is still taking an Abbey Road approach to the finale of Mad Men, but he has a more specific goal now, too. "I just want it to be entertaining and I want people to remember it fondly and not think it ended in a fart," he told Jeff Garlin at a Q&A in L.A. on Friday.

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42 Creative Outdoor Ads | SpyreStudios

42 Creative Outdoor Ads | SpyreStudios | Psychology of Consumer Behaviour | Scoop.it
In this roundup we are featuring some clever and creative outdoor advertisements to inspire you. Enjoy!! If you like these advertisements you might also want to check out our previous posts below.
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Internet of Yesterday & Today: 1996 vs. 2011 [INFOGRAPHIC]

Internet of Yesterday & Today: 1996 vs. 2011 [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it

This article by Charlie White

 

for Mashable, brings an informative look back at the growth of and changes in the Internet by way of an Infographic.

 

Some people may look at past growth as an indicator to the future and others will simply go on a trip down Memory Lane, but I think many will find this interesting.

 

A quote from Bill Clinton, included in the Infographic sums up much of the change in the last 15 years:

 

"When I took office, only high energy physicists had ever heard of what is called the World Wide Web.  Now even my cat has a page"

 

See the full infographic: [http://mashable.com/2011/09/09/internet-yesterday-today/]


Via janlgordon
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Superb advertising campaign launches mint flavored parking tickets

Superb advertising campaign launches mint flavored parking tickets | Psychology of Consumer Behaviour | Scoop.it
A new marketing campaign in Germany has come up with the ultimate way of marketing chewing gum by targeting drivers as they entered parking lots.
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MediaPost Publications 10 Factors Of Viral Propensity 11/11/2011

10 Factors Of Viral Propensity - 11/11/2011...

Authentic, Irreproducible, Odd, Funny, Musical, Surprise, Wow-Impressive, Parodied, Embarrassing, Timely

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Sega launches augmented reality app featuring Sonic the Hedgehog - Campaign Asia-Pacific

Sega launches augmented reality app featuring Sonic the Hedgehog - Campaign Asia-Pacific | Psychology of Consumer Behaviour | Scoop.it
Australian CreativeSega launches augmented reality app featuring Sonic the HedgehogCampaign Asia-PacificSYDNEY - JWT Sydney and Sega have launched a multiplatform campaign based around an augmented reality app to celebrate the 20th anniversary of...

Via Anise Smith
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Car manufacturer Audi launch incredibly creative iPad advert

Car manufacturer Audi launch incredibly creative iPad advert | Psychology of Consumer Behaviour | Scoop.it
The iPad certainly opens up a whole new frontier for advertisers but I doubt you'll ever see an advert that is as simple, creative, engaging and origi...
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The Rolling Stones Sing Jingle for Rice Krispies Commercial (1964)

The Rolling Stones Sing Jingle for Rice Krispies Commercial (1964) | Psychology of Consumer Behaviour | Scoop.it



Kellogg's first started marketing Rice Krispies way back in 1928, and, ever since, we've grown accustomed to wholesome advertising campaigns that feature the cartoon mascots Snap, Crackle and Pop. For a brief moment in 1964, all of this wholesomeness was put aside when the J. Walter Thompson ad agency worked with the Rolling Stones to create a hipper, more inspired jingle. The resulting commercial aired briefly only in the UK…

 

shocking!

 

See an ad from 1939. http://www.youtube.com/watch?v=qON0XCz3_DE

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Book Cover of the Future? - GalleyCat

Book Cover of the Future? - GalleyCat | Psychology of Consumer Behaviour | Scoop.it
Book Cover of the Future?...

What if your book cover could interact with your reader? Drag your mouse over the book cover embedded in the article ( not the picture here) to see what the future might look like.

UK Publisher Walker Books just unveiled that cover for Daylight Savings by Edward Hogan. Impressed by the design, literary agent Jonny Geller tweeted a great question: “Better than a book trailer?”

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Augmented Reality App Supports a Scavenger Hunt For Custom Toys @PSFK

Augmented Reality App Supports a Scavenger Hunt For Custom Toys @PSFK | Psychology of Consumer Behaviour | Scoop.it
Designer Toy Run turns vinyl toy collecting into a scavenger hunt.

http://vimeo.com/31178312

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Catvertising

To stay on top of the ever-changing advertising landscape, john st. has opened the world's first cat video division. With production, filming and seeding all...
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Dinosaurs Raid Shopping Mall - AR Tech, Gadget & Geeky News -TechMASH

Dinosaurs Raid Shopping Mall -  AR Tech, Gadget & Geeky News -TechMASH | Psychology of Consumer Behaviour | Scoop.it
Dinosaurs invade a shopping mall in Hungary to walk around with the shoppers...
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Illusions in Advertising: Gestalt

The whole is different from the sum of its parts. Gestalt-Montage of perceptual illusions in advertising.
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You are Superman...Unclothe catalog models - Moosejaw's new X-Ray augmented reality app ~ New Techie

You are Superman...Unclothe catalog models - Moosejaw's new X-Ray augmented reality app ~ New Techie | Psychology of Consumer Behaviour | Scoop.it

The Moosejaw X-Ray App is an augmented reality experience designed to work with the Moosejaw Winter Catalog (Available November 15, 2011).

X-RAY SCANNER:
Experience the latest Moosejaw Outdoor Gear and Apparel Catalog in a whole new way. Once the X-Ray App is installed and opened, simply aim your device’s camera at pages in the catalog to activate the X-Ray scanner.

Through the app you’ll see what our models are wearing underneath the best stuff from The North Face, Patagonia, Arc’teryx, Moosejaw and more.
Read more: http://www.newtechie.com/2011/11/unclothe-their-catalog-models-moosejaws.html#ixzz1dgiuU2qK

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Beer advertising. It rarely gets better. Or ever so frightening. - Anthill Magazine

Beer advertising. It rarely gets better. Or ever so frightening. - Anthill Magazine | Psychology of Consumer Behaviour | Scoop.it
There's something about beer commercials that always seems to elevate this genre of advertising just that little bit above regular commercials. Perhaps it's the vast budgets. Perhaps it's the elasticity of the subject matter.

 

"The producers of this beer commercial borrowed a small 150 seat cinema playing a popular film, and filled 148 of its seats with rough-looking, tattooed bikers, leaving only two seats free in the middle of the theater. They, then, allowed theater management to sell tickets for the last pair of tickets to several young couples."

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Augmented Reality for Real Estate Brokers – HomeSpotter Debuts at NAR Innovation Open House | MobileRealtyApps.com

Augmented Reality for Real Estate Brokers – HomeSpotter Debuts at NAR Innovation Open House | MobileRealtyApps.com | Psychology of Consumer Behaviour | Scoop.it

"House hunting just got easy. HomeSpotter is a new feature from MobileRealtyApps that shows customers home listings simply by aiming their iPhone or iPad at homes or condo buildings."

video here http://vimeo.com/31953529

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MediaPost Publications Trends For 2012: Cord Cutting, Tablets Go Mass Market, Twitter Takes Over 11/11/2011

MediaPost Publications Trends For 2012: Cord Cutting, Tablets Go Mass Market, Twitter Takes Over 11/11/2011 | Psychology of Consumer Behaviour | Scoop.it

Trends For 2012:

**Music Ownership is so Over

**Cable Networks- Millennials are cutting the cord

**Mobile Shopping- Are QR Codes and ads on social nets enough?

**Students with tablets

**Twitter as a media filter for millennials

** Google+fighting a losing battle?

 

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Heineken’s Print Ad For Dublin Music Festival Rises To Life @PSFK

Heineken’s Print Ad For Dublin Music Festival Rises To Life @PSFK | Psychology of Consumer Behaviour | Scoop.it
The brewing company uses augmented reality, supported by Blippar, to turn a two dimensional image into a video full of music and excitement.
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Ad of the Day: Amnesty International Turns the iPhone's 'Slide to Unlock' Into a Political Act | Adweek

Ad of the Day: Amnesty International Turns the iPhone's 'Slide to Unlock' Into a Political Act | Adweek | Psychology of Consumer Behaviour | Scoop.it
Amnesty International has done an enormous amount of compelling video advertising globally in recent years, with spots ranging from the poignant to the unrelentingly brutal.
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Don Draper from ‘Mad Men’ tells the story of your Instagram photos with Carousel

Don Draper from ‘Mad Men’ tells the story of your Instagram photos with Carousel | Psychology of Consumer Behaviour | Scoop.it
If you've taken a lot of photos using Instagram and are looking for a new way to share them, the Boston Music Hack Day app...
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Editor & Publisher ® - Augmented-Reality-Helps-Newspapers-See-In-3-D

Editor & Publisher ® - Augmented-Reality-Helps-Newspapers-See-In-3-D | Psychology of Consumer Behaviour | Scoop.it

While many newspapers are still directing readers to their websites by using text in their print products, Lord said AR could serve as a “bridge” between the physical and digital worlds.

“Just by using your phone to hover over the paper, readers can see things like movie trailers, YouTube videos, and key plays in sports,” he said. “The little things you think you can’t do, you can do.”

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