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Psychology of Consumer Behaviour
Why, oh why do we buy?
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A List Apart: Articles: Dark Patterns: Deception vs. Honesty in UI Design

A List Apart: Articles: Dark Patterns: Deception vs. Honesty in UI Design | Psychology of Consumer Behaviour | Scoop.it

"We might not like to admit it but deception is deeply entwined with life on this planet. Insects evolved to use it, animals employ it in their behavior, and of course, we humans use it to manipulate, control, and profit from each other."

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'Playboy' Readers Sing for a Virtual Striptease | Adweek

'Playboy' Readers Sing for a Virtual Striptease | Adweek | Psychology of Consumer Behaviour | Scoop.it
Playboy in Argentina came up with some interesting marketing for its Mariana Diarco issue by combining two of everyone's favorite things: heavily airbrushed nudity and karaoke.
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MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011

MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011 | Psychology of Consumer Behaviour | Scoop.it
QR Mania: Mobile Codes In Magazines Rise 228% - 11/22/2011...
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MediaPost Publications Online Leisure Time Up, Still Trails TV 11/21/2011

Online Leisure Time Up, Still Trails TV - 11/21/2011...

"A new study finds that after being flat for five years, the amount of leisure time that Americans spent online grew 20% a year from 2008 to 2010. The report by Needham & Co. analyst Laura Martin, based on an analysis of a U.S. Labor Department survey of 112,000 people, attributes that increase mainly to growing adoption of tablets and other mobile devices."

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Transmedia Legitimation: Dark Score Stories and the A&E Brand

Transmedia Legitimation: Dark Score Stories and the A&E Brand | Psychology of Consumer Behaviour | Scoop.it
When I was alerted to the existence of Dark Score Stories, the transmedia marketing initiative that serves as a prequel to A&E’s upcoming adaptation of Stephen King’s Bag of Bones, I was interested for two reasons...

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Does augmented reality have a future in fashion? |

Does augmented reality have a future in fashion? | | Psychology of Consumer Behaviour | Scoop.it

"The way we buy and are advertised to has changed; we watch TV with a smartphone, laptop or iPad to hand and AR could act as a way of integrating these devices. By the end of 2011, half of all phones will be smartphones, which suggests a huge audience perceptive to augmented reality. The early adopters amongst fashion brands are cottoning on."

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MediaPost Publications Rockefeller To Question Facebook About 'Alarming' Privacy Report 11/16/2011

Rockefeller To Question Facebook About 'Alarming' Privacy Report - 11/16/2011...

“No company should track customers without their knowledge or consent, especially a company with 800 million users and a trove of unique personal data on its users,” the Senate Commerce Committee said in a statement. “If Facebook or any other company is falsely leading people to believe that they can log out of the site and not be tracked, that is alarming,” the Democrat from West Virginia continued."

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MediaPost Publications You Have No Choice; Connected TV Ads Are Coming to Get You 11/18/2011

MediaPost Publications You Have No Choice; Connected TV Ads Are Coming to Get You 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
You Have No Choice; Connected TV Ads Are Coming to Get You - 11/18/2011...

"Real-time media buying platform TubeMogul is the latest entrant into connected TV ads and is introducing tools to let marketers buy targeted video ads across Internet-capable TVs. Research firm Informa has said that connected TV sales will surpass 52 million units this year. In the last month we’ve seen companies such as ad networks Tremor Media and Yume, as well as entertainment discovery service Rovi jump into the business of delivering ads to connected.."

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MediaPost Publications Analytics-Pet-Owning Vitamin-Poppers Want Their iPads 11/18/2011

MediaPost Publications Analytics-Pet-Owning Vitamin-Poppers Want Their iPads 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
Pet-Owning Vitamin-Poppers Want Their iPads - 11/18/2011...

 

Oh Gosh, I'm not male, but I am "pet-owning, traveling, organic-sprout-eating, Omega-3-popping" and I do love my iPad-kh

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The Future Of Twitter Is In Data, Not Advertising, Says New DataSift CEO

The Future Of Twitter Is In Data, Not Advertising, Says New DataSift CEO | Psychology of Consumer Behaviour | Scoop.it
Dipping into the treasure trove....
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Disney Characters Get Augmented in Times Square [VIDEO]

Disney Characters Get Augmented in Times Square [VIDEO] | Psychology of Consumer Behaviour | Scoop.it
Disney is celebrating the 83rd birthday of Mickey Mouse with a big augmented reality installation in Times Square.
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Rear-view mirror with built-in GPS, hands-free phone, camera, and video screen - Boing Boing

Rear-view mirror with built-in GPS, hands-free phone, camera, and video screen - Boing Boing | Psychology of Consumer Behaviour | Scoop.it
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Augmented Reality Gaming On Urban Façades

Augmented Reality Gaming On Urban Façades | Psychology of Consumer Behaviour | Scoop.it
Woonbedrijf, an Eindhoven-based housing corporation, wanted to spice up the façade of one of its apartment blocks in the city. Design agencies Studio Maatwerk and Studio 1:1 came up with a new take on the paint job: do it in Augmented Reality.
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Android May Dominate the Numbers, But iPhone Most Desired

Android May Dominate the Numbers, But iPhone Most Desired | Psychology of Consumer Behaviour | Scoop.it
Advertising and data analysis firm Millennial Media issued its monthly mobile trends report this morning for October. It showed that the iPhone was the most used single device for the month with nearly 13% of all use across its network.
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4 Ways Brands Are Tapping the Power of Social Games on Facebook

4 Ways Brands Are Tapping the Power of Social Games on Facebook | Psychology of Consumer Behaviour | Scoop.it
Social games are the next great marketing frontier, and savvy brands are already making strides. Check out these four tactics.

Via Pekka Puhakka
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Inbound Marketing on the Rise [Infographic]

Inbound Marketing on the Rise [Infographic] | Psychology of Consumer Behaviour | Scoop.it

Charu Dwivedi for Mind Jumpers brings us an excellent Infograghic by Voltier Digital on the differences between Outbound and Inbound Marketing and why Inbound is gaining in importance.

 

Charu encapsulates the shift as "Inbound marketing focuses on earning, not buying, a person’s attention"

 

In pointing to the ascendancy on Inbound Marketing, it's worth first noting the ongoing demise in traditional marketing with a couple of statistics from the Infographic:

 

***84% of 25-34 year olds have left a favorite website because of intrusive or irrelevant advertising.

 

***44% of Direct Mail is never opened

 

***86% of people skip television ads

 

***200m Americans have registered their phone numbers on the FTC 'Do not call' list

 

On the added allure of Inbound Marketing:

 

***Leads cost 62% less than tradional marketing methods

 

***People are in control of the information they receive

 

For me, the Takeaway is that the shift in power from marketers to consumers has gone from being a trend to a juggernaut.  There is no turning back. 

 

People will always need to buy things, and companies that can engage their potential consumers and who produce quality products or services that will pass the all important peer test, will thrive.  Shouldn't it have always been this way? :)

 

Curated by Jan Gordon covering "Marketing, Branding & Beyond"

 

Read the article and see the Infographic here: [http://bit.ly/t6nmas]


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Kalle Lasn and Micah White, the Creators of Occupy Wall Street

Kalle Lasn and Micah White, the Creators of Occupy Wall Street | Psychology of Consumer Behaviour | Scoop.it

"Kalle Lasn spends most nights shuffling clippings into a binder of plastic sleeves, each of which represents one page of an issue of Adbusters, a bimonthly magazine that he founded and edits. It is a tactile process, like making a collage, and occasionally Lasn will run a page with his own looped cursive scrawl on it. From this absorbing work, Lasn acquired the habit of avoiding the news after dark. So it was not until the morning of Tuesday, November 15th, that he learned that hundreds of police officers had massed in lower Manhattan at 1 A.M. and cleared the camp at Zuccotti Park. If anyone could claim responsibility for the Zuccotti situation, it was Lasn: Adbusters had come up with the idea of an encampment, the date the initial occupation would start, and the name of the protest—Occupy Wall Street. Now the epicenter of the movement had been raided. Lasn began thinking of reasons that this might be a good thing." Mattathias Schwartz
Read more http://www.newyorker.com/reporting/2011/11/28/111128fa_fact_schwartz

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TechCrunch | The Death Of The Impulse Shopper

TechCrunch | The Death Of The Impulse Shopper | Psychology of Consumer Behaviour | Scoop.it
It's no secret that technology has changed in-store shopping behavior. Whether it be through mobile phones, barcode scanning, or price comparison shopping sites; consumers are more prepared than ever in the store aisle.
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MediaPost Publications Facebook Is Dead For Gen Y; What's Next? 11/18/2011

MediaPost Publications Facebook Is Dead For Gen Y; What's Next? 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
Facebook Is Dead For Gen Y; What's Next?
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Amber Rose - Smirnoff Vodka Fluffed & Whipped Ad

Amber Rose Smirnoff Commercial 2011...

Smirnoff fluffed and whipped

 

That doesn't seem right

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Occupy is not a Frickin’ Maybelline Ad — BagNews

Occupy is not a Frickin’ Maybelline Ad — BagNews | Psychology of Consumer Behaviour | Scoop.it
You know what's messed up? It's when a cosmetics company turns a populist and embattled movement for economic justice into giggly, jiggly mind-numbing hamburger for the sake of peddling lip balm.
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Digital Adults: Pre-teens are on Facebook and Twitter - Technorati Technorati Women

Digital Adults: Pre-teens are on Facebook and Twitter - Technorati Technorati Women | Psychology of Consumer Behaviour | Scoop.it
Parents report pre-teens now access "mainstream" social networks...
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Layar’s Vision brings iPhone-friendly augmented reality to publications, QR codes beware

Layar’s Vision brings iPhone-friendly augmented reality to publications, QR codes beware | Psychology of Consumer Behaviour | Scoop.it
There are a number of points that bug me about QR codes, and what it takes to work with them. While the idea is solid, the implementation thus far has been lacking. In answer to that, ...
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Meet Frstee, the snowman built from Twitter

Meet Frstee, the snowman built from Twitter | Psychology of Consumer Behaviour | Scoop.it
Want to give Christmas a bit of a technological twist? Forget buying gadgets and doodads as gifts: why not dangle a 3D printed, data-crafted bauble from your tree instead?
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