Psychology of Con...
Follow
Find
20.1K views | +9 today
Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
Your new post is loading...
Your new post is loading...
Scooped by k3hamilton
Scoop.it!

Billabong launches augmented reality ad campaign

Billabong launches augmented reality ad campaign | Psychology of Consumer Behaviour | Scoop.it
Billabong has become the latest company to use augmented reality technology (AR) in an interactive ad campaign.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

iPhone App Concept Scans Food Tags To Provide Product Information [Video] @PSFK

iPhone App Concept Scans Food Tags To Provide Product Information [Video] @PSFK | Psychology of Consumer Behaviour | Scoop.it

Dutch design student Niels van Hoof‘s graduation project at the Design Academy in Eindhoven, the Netherlands, was a smartphone app that enables children to find out where supermarket food comes from. Taggie, a concept iPhone app, applies the principle of origin awareness to fruit and vegetables.
via PSFK: http://www.psfk.com/2011/11/iphone-app-concept-scans-food-tags-to-provide-product-information-video.html#ixzz1fIInR0kK

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

gamemarketing - home

gamemarketing - home | Psychology of Consumer Behaviour | Scoop.it

Some facts about the industry itself,

67% of US households play video games, and

49% of those gamers are between the ages of 18-49. 40% of all these gamers are women, and

the average age of a gamer is 34 years old.

The average gamer spends 8 hours a week playing, that's a lot of time to keep anyone's attention.

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Tablet Owners Define New Category of Shoppers [INFOGRAPHIC]

Tablet Owners Define New Category of Shoppers [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Tablets increase online e-commerce in the United States.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

We're watching: malls track shopper's cell phone signals to gather marketing data

We're watching: malls track shopper's cell phone signals to gather marketing data | Psychology of Consumer Behaviour | Scoop.it
Using technology from Path Intelligence, major malls and retailers are gathering "survey data" on shoppers' movements by using their cell phone signals as "cookies" to follow them through their retail adventures.

The technology, from Portsmouth, England based Path Intelligence, is called Footpath.

 

"While Footpath uses only the signal fingerprint of the phone, it does give a fairly accurate record of where the phone has travelled through a mall."

 

"There's just one problem with this type of detailed tracking: it's technically illegal, according to Mark Rasch, the director of cybersecurity at CSC. Thanks to court interpretations of provisions in the USA PATRIOT Act, he said in a recent blog, devices that measure cell phones' signal strength could be considered to be "pen registers"—monitoring devices that require a warrant."

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Back to the Start

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation.

http://itunes.apple.com/us/album/the-scientist-single/id458479961

 

 

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Dead Island: Official Announcement Trailer

In Dead Island you can enjoy a tropical vacation complete with zombies. Watch the official trailer for the new survival horror video game. IGN's YouTube is j...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Australia Gets Up for Touching Marriage Equality Spot | Adweek

Australia Gets Up for Touching Marriage Equality Spot | Adweek | Psychology of Consumer Behaviour | Scoop.it
Get Up!, an advocacy group in Australia, has just released this touching commercial by the Motion Picture Company lobbying for marriage equality.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Ad of the Day: Patagonia Asks You to Please Stop Buying Its Products | Adweek

Ad of the Day: Patagonia Asks You to Please Stop Buying Its Products | Adweek | Psychology of Consumer Behaviour | Scoop.it
With Black Friday shoppers getting pepper-sprayed at Walmart, it seemed like a good time for advertising to take stock of consumerism gone wild—and perhaps suggest a less selfish approach to holiday shopping.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Creative Review - Nice work for FedEx, Ray-Ban, Samsung and more

Creative Review - Nice work for FedEx, Ray-Ban, Samsung and more | Psychology of Consumer Behaviour | Scoop.it
The best in visual communication...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Super new eBay iPad app syns live with what you are watching on TV

Super new eBay iPad app syns live with what you are watching on TV | Psychology of Consumer Behaviour | Scoop.it
One of the biggest drivers of fashion and shopping in general is television and in a big to tap in to that lucrative market eBay have just launched a...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Toyota’s latest augmented reality viral marketing campaign | ZDNet

Toyota’s latest augmented reality viral marketing campaign | ZDNet | Psychology of Consumer Behaviour | Scoop.it
In preparation for the debut of their hotly anticipated FT-86 Coupe Toyota have launched an impressive viral campaign across Facebook, Twitter and thr...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Why Smartphone Commercials Are Making Us Stupid

Why Smartphone Commercials Are Making Us Stupid | Psychology of Consumer Behaviour | Scoop.it
It's the most wonderful time of the year.

Legions of nine-to-fivers stare idly at their office monitors, pretending to work in the few s...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Red Bull Formula Face : The first online game with facial controls! [video] | scaryideas.com

Red Bull Formula Face : The first online game with facial controls! [video] | scaryideas.com | Psychology of Consumer Behaviour | Scoop.it

"In Red Bull Formula Face, the user controls a racing car using their webcam. Innovative face-tracking technology recognizes facial movement as well as the user’s facial expressions. Thus, the user can start a turbo boost by blinking, steer by tilting their head, activate a variety of specials by grinning and by making faces, trigger so-called photo-bonuses.."

"“The game is another example of how webcams and cell phone cameras are bridging the gap between online and offline,” commented Stefan Becker about the huge marketing trend. “Technologies like augmented reality or other tracking-based applications close the gap between the different media and create interactions”.

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Here's How People Look at Your Facebook Profile -- Literally

Here's How People Look at Your Facebook Profile -- Literally | Psychology of Consumer Behaviour | Scoop.it
Ever wonder what draws the most attention on social media profiles? We recorded actual eye movements to show you.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Greenwashing- George Brown Students Have talent!

Greenwashing- George Brown Students Have talent! | Psychology of Consumer Behaviour | Scoop.it

Richard Dao Natalie Papanikolov Erica Tham Andrew Lauder...take on Greenwashing..and write and perform their own song!

 

I love my students!!! They are unbelievable! kh

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Dear Santa, No Androids, K? XO American Teenagers

Dear Santa, No Androids, K? XO American Teenagers | Psychology of Consumer Behaviour | Scoop.it
Apple products, cash and clothes are what American teenagers really want for Christmas, according to new data from Piper Jaffray. Over the past four years, Apple products have become increasingly popular.
more...
No comment yet.
Rescooped by k3hamilton from Content Curation World
Scoop.it!

Six Key Benefits Curators Provide To Content Creators: Jan Gordon

Six Key Benefits Curators Provide To Content Creators: Jan Gordon | Psychology of Consumer Behaviour | Scoop.it

Jan Gordon writes:

"Content Curation is in its infancy and there’s a lot of misunderstanding about its potential. As I see it, it’s a brilliant B2B marketing strategy for anyone who is selling a product or service if done responsibly.

 

Content Curators are providing a very valuable service for the original author and their own audiences.

 

Here is what ethical, responsible curators are providing for content creators:

 

1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”

 

2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article

 

3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work

 

4. Curation is one of the building blocks of collective intelligence 

 

5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before

 

6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business."



See Jan's original and full commentary, from which the above was excerpted, here: http://www.scoop.it/t/content-curation-social-media/p/736241569/is-content-curation-stealing-or-a-shrewd-b2b-marketing-practice 

 

Read the original article: http://bit.ly/u89c95 


Via Robin Good
more...
janlgordon's comment, November 29, 2011 1:17 PM
Hi Robin,
Thank you so much for rescooping this and bringing it to the attention of a broader community. I really appreciate it.
Scooped by k3hamilton
Scoop.it!

The 10 Best Commercials of 2011 | Adweek

The 10 Best Commercials of 2011 | Adweek | Psychology of Consumer Behaviour | Scoop.it
Many people groaned last winter when it became clear that Super Bowl XLV would be packed bumper to bumper with automotive ads. It's not a category that's exactly wowed with its creativity in recent years.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

EU Set to Slap Facebook With Privacy Sanctions

EU Set to Slap Facebook With Privacy Sanctions | Psychology of Consumer Behaviour | Scoop.it
The European Commission is preparing a Directive to prevent Facebook from sharing users’ information.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Augmented Reality Scotland national football shirt

Augmented Reality Scotland national football shirt | Psychology of Consumer Behaviour | Scoop.it
Avante Media is helping to launch the new Scotland national football shirt.

So after you have met a life size AR image of your favourite football star jumping out into a shop aisle displaying a new piece of kit, what next?

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

5 Holiday Ads That Hit Home | The Next Great Generation

5 Holiday Ads That Hit Home | The Next Great Generation | Psychology of Consumer Behaviour | Scoop.it
What do we love about the holidays? Time off from work, being with loved ones, gift-giving, and of course, Christmas ads.

 

cute kids and crazy shoppers and sentimental stuff to make you feel good about spending

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Paintwork: cyberpunk++ stories of killer augmented reality mechas and QR code graffiti writers - Boing Boing

Paintwork: cyberpunk++ stories of killer augmented reality mechas and QR code graffiti writers - Boing Boing | Psychology of Consumer Behaviour | Scoop.it

Tim Maughan's self-published short story collection Paintworkcollects three of his stories, including the British Science Fiction Award-nominated story "Havana Augmented."In an era of "post-cyberpunk" science fiction, Maughan is firmly cyberpunk -- or maybe "cyberpunk++," a genre that captures all the grit and glory of technology with a higher degree of plausibility and respect for real computers and networks than the genre had in its glory days.

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

42 Creative Food Advertisements that Will Win You Over | You the Designer

42 Creative Food Advertisements that Will Win You Over | You the Designer | Psychology of Consumer Behaviour | Scoop.it
more...
No comment yet.