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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Damn You Auto Correct Reveals 9 Funniest Texts of the Year

Damn You Auto Correct Reveals 9 Funniest Texts of the Year | Psychology of Consumer Behaviour | Scoop.it
Damn You Auto Correct funniest texts of the year, based on Facebook shares, tweets, comments and page views.
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The Branding of the Occupy Movement

The Branding of the Occupy Movement | Psychology of Consumer Behaviour | Scoop.it
Kalle Lasn, editor of the Canadian magazine Adbusters, did not invent the anger that has been feeding the Occupy Wall Street demonstrations, but he did brand it.
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Bayer HealthCare | Aleve Holiday Commercial-Santa left drugs with cookies- I smell parodies of this coming

Santa gets left drugs with cookies

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Psychology And Advertising Little Timmy learns about persuasion in advertising

Little Timmy learns about persuasion in adversiting. Assignment for Applied Psychology. Written and designed by Lori Benoy and Sole Lander. Animation and Sou...
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PIRC |  Think Of Me As Evil Opening the Ethical Debates in Advertising Report

"Advertising is everywhere. It pervades the media, the internet, and our public spaces. But despite its invasiveness, strikingly few question its effects on our consumption, our freedom of choice, or our cultural values.

Building on earlier work prepared for Common Cause, PIRC and WWF-UK have produced a report that begins to ask these questions. Think Of Me As Evil? Opening the Ethical Debates in Advertising argues that modern advertising’s impact on British culture is likely to be detrimental to our wellbeing, and may well exacerbate the social and environmental problems that we collectively confront.

The report presents evidence that advertising increases overall consumption; that it promotes and normalises a whole host of behaviours, attitudes and values, many of which are socially and environmentally damaging; that it manipulates individuals on a subconscious level, both children and adults; and that it is so pervasive in modern society as to make the choice of opting-out from exposure virtually impossible.

 

Download Think Of Me As Evil here.

http://valuesandframes.org/download/reports/Think%20Of%20Me%20As%20Evil%20-%20PIRC-WWF%20Oct%202011.pdf

 

 

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Ad of the Day: What Happens in the Club Stays in the Club Thanks to Norte Beer's Photoblocker | Adweek

Ad of the Day: What Happens in the Club Stays in the Club Thanks to Norte Beer's Photoblocker | Adweek | Psychology of Consumer Behaviour | Scoop.it

Norte Beer wants to save you from evidence of your bad behaviour turning up on a social network.

 

Photoblocker detects when photo is being taken and creates a flash to white out your bad.

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Condom Ad Disguised as Facebook Friend Request From Your Future Son

Condom Ad Disguised as Facebook Friend Request From Your Future Son | Psychology of Consumer Behaviour | Scoop.it
Olla Condoms' campaign, which sends unsolicited friend requests from their yet-to-be-born sons, is a violation of Facebook policy.

 

Video embedded on page has been removed as violation..but see it reposted here

http://www.youtube.com/watch?v=GVtKx1I8DWo

 

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Pepsi vs Coke: The Power of a Brand | Design Shack

Pepsi vs Coke: The Power of a Brand | Design Shack | Psychology of Consumer Behaviour | Scoop.it

Logos change and brand personality history yet the song remains the same- "On the whole, Pepsi has stuck with its high energy, music and comedy-driven strategy while Coke can be seen constantly gravitating towards the emotional side of branding."

 

"Pepsi always stayed aimed right at children but Coke seems to know that Mom does the shopping and to get her you have to use an emotional appeal that makes Coca-Cola not only something that the whole family desires, but something that is literally an integral part of the family’s life experiences."

 

On design:

"Both saw simplification as the answer and sought to remove the clutter that the previous twenty years had piled on." Joshua Johnson

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Red Bull Formula Face : The first online game with facial controls! [video] | scaryideas.com

Red Bull Formula Face : The first online game with facial controls! [video] | scaryideas.com | Psychology of Consumer Behaviour | Scoop.it

"In Red Bull Formula Face, the user controls a racing car using their webcam. Innovative face-tracking technology recognizes facial movement as well as the user’s facial expressions. Thus, the user can start a turbo boost by blinking, steer by tilting their head, activate a variety of specials by grinning and by making faces, trigger so-called photo-bonuses.."

"“The game is another example of how webcams and cell phone cameras are bridging the gap between online and offline,” commented Stefan Becker about the huge marketing trend. “Technologies like augmented reality or other tracking-based applications close the gap between the different media and create interactions”.

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Here's How People Look at Your Facebook Profile -- Literally

Here's How People Look at Your Facebook Profile -- Literally | Psychology of Consumer Behaviour | Scoop.it
Ever wonder what draws the most attention on social media profiles? We recorded actual eye movements to show you.
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Greenwashing- George Brown Students Have talent!

Greenwashing- George Brown Students Have talent! | Psychology of Consumer Behaviour | Scoop.it

Richard Dao Natalie Papanikolov Erica Tham Andrew Lauder...take on Greenwashing..and write and perform their own song!

 

I love my students!!! They are unbelievable! kh

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Dear Santa, No Androids, K? XO American Teenagers

Dear Santa, No Androids, K? XO American Teenagers | Psychology of Consumer Behaviour | Scoop.it
Apple products, cash and clothes are what American teenagers really want for Christmas, according to new data from Piper Jaffray. Over the past four years, Apple products have become increasingly popular.
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Top Ten List Of Billboard Advertisements

Top Ten List Of Billboard Advertisements | Psychology of Consumer Behaviour | Scoop.it
Top Ten List Of Billboard Advertisements In thе rасе οf becoming thе world’s best products, different businesses аnd companies аrе relying οn...
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Emotionally intelligent signage in the Big Apple | Daniel Pink- Really is this intelligence/

Emotionally intelligent signage in the Big Apple | Daniel Pink- Really is this intelligence/ | Psychology of Consumer Behaviour | Scoop.it

"In an apparent (if perhaps momentary) triumph of emotionally intelligent signage, New York City is trying to tap hidden reservoirs of empathy among pedestrians..."

 

(Is it me or is this crazy..post signs that will be distracting in high-crash locations..oh and you can pull out your smart phone too and access the QR codes...d'oh..kh) CRASH!

 

 

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Going Viral Visualized [INFOGRAPHIC]

Going Viral Visualized [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Ever wonder the secret to your favorite viral videos? Check out the magic of Internet memes in this handy infographic.
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Advertising is a poison that demeans even love – and we're hooked on it

Advertising is a poison that demeans even love – and we're hooked on it | Psychology of Consumer Behaviour | Scoop.it
George Monbiot: We are subjected to ever more pervasive messages to consume, encouraging dissatisfaction.
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Advertising in Society: what's the deal?

The RSA and the Advertising Association bring together a high-profile panel to ask if it's time for advertising to strike a new deal with the society it serves.

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The 5 Best Toys of All Time

The 5 Best Toys of All Time | Psychology of Consumer Behaviour | Scoop.it
Here at GeekDad we review a lot of products — books, toys, gadgets, software — and I know it's impossible for most parents to actually a...

 

They missed my favourite--pots and pans for music making!

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Mall Santa Musical - Improv Everywhwere

Backstory: http://improveverywhere.com/2011/11/29/mall-santa-musical/

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3 Brain Hacks to Avoid Impulse Purchases You'll Later Regret | Psychology Today

3 Brain Hacks to Avoid Impulse Purchases You'll Later Regret | Psychology Today | Psychology of Consumer Behaviour | Scoop.it
Your brain isn't thinking clearly when it's shopping. By Kelly McGonigal, Ph.D....

"Why does the brain love a bargain? Why do sexy photos increase risky investing?The answer to both those questions has to with the brain's reward system, which gets excited by both perceived value (e.g. a deeply discounted designer dress) and mating opportunities, however remote (e.g., a photo of a half-naked hottie). And when the reward system gets activated, the brain starts to selectively focus on acquiring rewards, and ignoring costs (or, in the case of investments, risks)...'

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Billabong launches augmented reality ad campaign

Billabong launches augmented reality ad campaign | Psychology of Consumer Behaviour | Scoop.it
Billabong has become the latest company to use augmented reality technology (AR) in an interactive ad campaign.
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iPhone App Concept Scans Food Tags To Provide Product Information [Video] @PSFK

iPhone App Concept Scans Food Tags To Provide Product Information [Video] @PSFK | Psychology of Consumer Behaviour | Scoop.it

Dutch design student Niels van Hoof‘s graduation project at the Design Academy in Eindhoven, the Netherlands, was a smartphone app that enables children to find out where supermarket food comes from. Taggie, a concept iPhone app, applies the principle of origin awareness to fruit and vegetables.
via PSFK: http://www.psfk.com/2011/11/iphone-app-concept-scans-food-tags-to-provide-product-information-video.html#ixzz1fIInR0kK

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gamemarketing - home

gamemarketing - home | Psychology of Consumer Behaviour | Scoop.it

Some facts about the industry itself,

67% of US households play video games, and

49% of those gamers are between the ages of 18-49. 40% of all these gamers are women, and

the average age of a gamer is 34 years old.

The average gamer spends 8 hours a week playing, that's a lot of time to keep anyone's attention.

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Tablet Owners Define New Category of Shoppers [INFOGRAPHIC]

Tablet Owners Define New Category of Shoppers [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Tablets increase online e-commerce in the United States.
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