Psychology of Con...
Follow
Find
19.0K views | +4 today
Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
Your new post is loading...
Your new post is loading...
Rescooped by k3hamilton from Gamification
Scoop.it!

4 Ways Brands Are Tapping the Power of Social Games on Facebook

4 Ways Brands Are Tapping the Power of Social Games on Facebook | Psychology of Consumer Behaviour | Scoop.it
Social games are the next great marketing frontier, and savvy brands are already making strides. Check out these four tactics.

Via Pekka Puhakka
more...
No comment yet.
Rescooped by k3hamilton from Curation, Social Business and Beyond
Scoop.it!

Inbound Marketing on the Rise [Infographic]

Inbound Marketing on the Rise [Infographic] | Psychology of Consumer Behaviour | Scoop.it

Charu Dwivedi for Mind Jumpers brings us an excellent Infograghic by Voltier Digital on the differences between Outbound and Inbound Marketing and why Inbound is gaining in importance.

 

Charu encapsulates the shift as "Inbound marketing focuses on earning, not buying, a person’s attention"

 

In pointing to the ascendancy on Inbound Marketing, it's worth first noting the ongoing demise in traditional marketing with a couple of statistics from the Infographic:

 

***84% of 25-34 year olds have left a favorite website because of intrusive or irrelevant advertising.

 

***44% of Direct Mail is never opened

 

***86% of people skip television ads

 

***200m Americans have registered their phone numbers on the FTC 'Do not call' list

 

On the added allure of Inbound Marketing:

 

***Leads cost 62% less than tradional marketing methods

 

***People are in control of the information they receive

 

For me, the Takeaway is that the shift in power from marketers to consumers has gone from being a trend to a juggernaut.  There is no turning back. 

 

People will always need to buy things, and companies that can engage their potential consumers and who produce quality products or services that will pass the all important peer test, will thrive.  Shouldn't it have always been this way? :)

 

Curated by Jan Gordon covering "Marketing, Branding & Beyond"

 

Read the article and see the Infographic here: [http://bit.ly/t6nmas]


Via janlgordon
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Kalle Lasn and Micah White, the Creators of Occupy Wall Street

Kalle Lasn and Micah White, the Creators of Occupy Wall Street | Psychology of Consumer Behaviour | Scoop.it

"Kalle Lasn spends most nights shuffling clippings into a binder of plastic sleeves, each of which represents one page of an issue of Adbusters, a bimonthly magazine that he founded and edits. It is a tactile process, like making a collage, and occasionally Lasn will run a page with his own looped cursive scrawl on it. From this absorbing work, Lasn acquired the habit of avoiding the news after dark. So it was not until the morning of Tuesday, November 15th, that he learned that hundreds of police officers had massed in lower Manhattan at 1 A.M. and cleared the camp at Zuccotti Park. If anyone could claim responsibility for the Zuccotti situation, it was Lasn: Adbusters had come up with the idea of an encampment, the date the initial occupation would start, and the name of the protest—Occupy Wall Street. Now the epicenter of the movement had been raided. Lasn began thinking of reasons that this might be a good thing." Mattathias Schwartz
Read more http://www.newyorker.com/reporting/2011/11/28/111128fa_fact_schwartz

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

TechCrunch | The Death Of The Impulse Shopper

TechCrunch | The Death Of The Impulse Shopper | Psychology of Consumer Behaviour | Scoop.it
It's no secret that technology has changed in-store shopping behavior. Whether it be through mobile phones, barcode scanning, or price comparison shopping sites; consumers are more prepared than ever in the store aisle.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications Facebook Is Dead For Gen Y; What's Next? 11/18/2011

MediaPost Publications Facebook Is Dead For Gen Y; What's Next? 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
Facebook Is Dead For Gen Y; What's Next?
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Amber Rose - Smirnoff Vodka Fluffed & Whipped Ad

Amber Rose Smirnoff Commercial 2011...

Smirnoff fluffed and whipped

 

That doesn't seem right

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Occupy is not a Frickin’ Maybelline Ad — BagNews

Occupy is not a Frickin’ Maybelline Ad — BagNews | Psychology of Consumer Behaviour | Scoop.it
You know what's messed up? It's when a cosmetics company turns a populist and embattled movement for economic justice into giggly, jiggly mind-numbing hamburger for the sake of peddling lip balm.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Digital Adults: Pre-teens are on Facebook and Twitter - Technorati Technorati Women

Digital Adults: Pre-teens are on Facebook and Twitter - Technorati Technorati Women | Psychology of Consumer Behaviour | Scoop.it
Parents report pre-teens now access "mainstream" social networks...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Layar’s Vision brings iPhone-friendly augmented reality to publications, QR codes beware

Layar’s Vision brings iPhone-friendly augmented reality to publications, QR codes beware | Psychology of Consumer Behaviour | Scoop.it
There are a number of points that bug me about QR codes, and what it takes to work with them. While the idea is solid, the implementation thus far has been lacking. In answer to that, ...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Meet Frstee, the snowman built from Twitter

Meet Frstee, the snowman built from Twitter | Psychology of Consumer Behaviour | Scoop.it
Want to give Christmas a bit of a technological twist? Forget buying gadgets and doodads as gifts: why not dangle a 3D printed, data-crafted bauble from your tree instead?
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Pets Try to Figure Out Their Owners in Adoption Ads | Adweek

Pets Try to Figure Out Their Owners in Adoption Ads | Adweek | Psychology of Consumer Behaviour | Scoop.it
Draftfcb in Chicago has provided the Shelter Pet Project with another set of amusing PSAs to promote adoption. In these spots, pets examine the eccentricities of their owners.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Clever and Creative Sticker Advertising Campaigns | Inspiration

Clever and Creative Sticker Advertising Campaigns | Inspiration | Psychology of Consumer Behaviour | Scoop.it
Some of the best examples of sticker advertising, wisely and creatively done.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

BDigital 2011: Apps and the Future of Content: Social, Local, Mobil...

The PDF from Gerd Leonhard's talk at BDigital Nov 16 2011 in Barcelona; video will be available at www.gerdtube.com soon. Topics: datais the new oil.

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications Online Leisure Time Up, Still Trails TV 11/21/2011

Online Leisure Time Up, Still Trails TV - 11/21/2011...

"A new study finds that after being flat for five years, the amount of leisure time that Americans spent online grew 20% a year from 2008 to 2010. The report by Needham & Co. analyst Laura Martin, based on an analysis of a U.S. Labor Department survey of 112,000 people, attributes that increase mainly to growing adoption of tablets and other mobile devices."

more...
No comment yet.
Rescooped by k3hamilton from Transmedia: Storytelling for the Digital Age
Scoop.it!

Transmedia Legitimation: Dark Score Stories and the A&E Brand

Transmedia Legitimation: Dark Score Stories and the A&E Brand | Psychology of Consumer Behaviour | Scoop.it
When I was alerted to the existence of Dark Score Stories, the transmedia marketing initiative that serves as a prequel to A&E’s upcoming adaptation of Stephen King’s Bag of Bones, I was interested for two reasons...

Via The Digital Rocking Chair
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Does augmented reality have a future in fashion? |

Does augmented reality have a future in fashion? | | Psychology of Consumer Behaviour | Scoop.it

"The way we buy and are advertised to has changed; we watch TV with a smartphone, laptop or iPad to hand and AR could act as a way of integrating these devices. By the end of 2011, half of all phones will be smartphones, which suggests a huge audience perceptive to augmented reality. The early adopters amongst fashion brands are cottoning on."

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications Rockefeller To Question Facebook About 'Alarming' Privacy Report 11/16/2011

Rockefeller To Question Facebook About 'Alarming' Privacy Report - 11/16/2011...

“No company should track customers without their knowledge or consent, especially a company with 800 million users and a trove of unique personal data on its users,” the Senate Commerce Committee said in a statement. “If Facebook or any other company is falsely leading people to believe that they can log out of the site and not be tracked, that is alarming,” the Democrat from West Virginia continued."

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications You Have No Choice; Connected TV Ads Are Coming to Get You 11/18/2011

MediaPost Publications You Have No Choice; Connected TV Ads Are Coming to Get You 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
You Have No Choice; Connected TV Ads Are Coming to Get You - 11/18/2011...

"Real-time media buying platform TubeMogul is the latest entrant into connected TV ads and is introducing tools to let marketers buy targeted video ads across Internet-capable TVs. Research firm Informa has said that connected TV sales will surpass 52 million units this year. In the last month we’ve seen companies such as ad networks Tremor Media and Yume, as well as entertainment discovery service Rovi jump into the business of delivering ads to connected.."

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications Analytics-Pet-Owning Vitamin-Poppers Want Their iPads 11/18/2011

MediaPost Publications Analytics-Pet-Owning Vitamin-Poppers Want Their iPads 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
Pet-Owning Vitamin-Poppers Want Their iPads - 11/18/2011...

 

Oh Gosh, I'm not male, but I am "pet-owning, traveling, organic-sprout-eating, Omega-3-popping" and I do love my iPad-kh

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

The Future Of Twitter Is In Data, Not Advertising, Says New DataSift CEO

The Future Of Twitter Is In Data, Not Advertising, Says New DataSift CEO | Psychology of Consumer Behaviour | Scoop.it
Dipping into the treasure trove....
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Holiday Shopping Goes Mobile

Holiday Shopping Goes Mobile | Psychology of Consumer Behaviour | Scoop.it
Media reports mobile shopping has increased three times as much as last year.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Disney Characters Get Augmented in Times Square [VIDEO]

Disney Characters Get Augmented in Times Square [VIDEO] | Psychology of Consumer Behaviour | Scoop.it
Disney is celebrating the 83rd birthday of Mickey Mouse with a big augmented reality installation in Times Square.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Rear-view mirror with built-in GPS, hands-free phone, camera, and video screen - Boing Boing

Rear-view mirror with built-in GPS, hands-free phone, camera, and video screen - Boing Boing | Psychology of Consumer Behaviour | Scoop.it
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Neuroscience Proves That Customers Are Irrational When Making Purchases

Neuroscience Proves That Customers Are Irrational When Making Purchases | Psychology of Consumer Behaviour | Scoop.it

In recent years, neuroscientists have begun to examine how the brain behaves and changes when buying and selling is taking place.
Read more: http://www.inc.com/geoffrey-james/will-science-make-selling-impossible.html

 

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Vatican legal action over kiss ad --Vatican't

Vatican legal action over kiss ad --Vatican't | Psychology of Consumer Behaviour | Scoop.it
The Vatican threatens legal action over the publication of an ad showing Pope Benedict kissing a leading imam on the mouth as part of a Benetton advertising campaign.
more...
No comment yet.