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Psychology of Consumer Behaviour
Why, oh why do we buy?
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30 Best Illustration of Creative Typography in Advertising Designs | Best Design Tutorials

30 Best Illustration of Creative Typography in Advertising Designs | Best Design Tutorials | Psychology of Consumer Behaviour | Scoop.it
In this post, we also have brought up some amazingly created advertising designs that contains an innovative use of typography. Let's have a look.
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dar_l78's curator insight, March 23, 11:26 AM

Des génies de la typographie. #jadore  

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Ad of the Day: Whistler Film Festival | Adweek

Ad of the Day: Whistler Film Festival | Adweek | Psychology of Consumer Behaviour | Scoop.it
Indie film festival ads can be wonderfully odd. The movies are often peculiar, so the advertising can be as well.
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The New Psychology of Marketing

The New Psychology of Marketing | Psychology of Consumer Behaviour | Scoop.it
To compete in the digital age, marketers will have to become experts on not only HTML5 and the mobile web, but also on the archetypal software of the human mind.

 

 

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Internet Memes: The Mythology of Augmented Society » Cyborgology

Internet Memes: The Mythology of Augmented Society » Cyborgology | Psychology of Consumer Behaviour | Scoop.it
Internet Memes: The Mythology of Augmented Society...

 

items discussed:

 

* What's the difference between myths and memes

* The internet meme as the predominant and logical form of myth in an augmented society

 

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Find the Best Checkout Line

Find the Best Checkout Line | Psychology of Consumer Behaviour | Scoop.it
Retailers Try to Speed Up; What Works, What Adds to Shopper Aggravation...

-half of U.S. consumers say they will shop online this holiday season,

-some stores are copying Apple by using hand-held devices to ring up purchases anywhere in the store.

- some add has added mobile checkout and self-checkout lanes.

-Disney store employees entertain customers with Disney trivia

- some use linebusters when there are more than 3 in line- items are scanned before they reach cashier

-a wait of +10 could lead to abandonment

 

"Any delay in the multiple-line system will stop the line completely, while a delay in a single line might just delay one shopper. Although the single-line method may be faster, Mr. Hammack says customers generally prefer to "jockey for position" in separate lines."

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People Person (:30): Toyota Prius Family

Not long ago, there was one model of Prius for everyone to share. But now that one Prius has become a family: There's one for everyone. There's the original ...

 

and The making of the ad here http://www.youtube.com/watch?v=4qmsV6SFSa8

 

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Nic Florimo's curator insight, September 17, 2013 8:14 PM

marketing pitch for toyota, promoting prius hybrid technology

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Facebook's Secret to High Emotional Engagement? Faces [STUDY]

Facebook's Secret to High Emotional Engagement? Faces [STUDY] | Psychology of Consumer Behaviour | Scoop.it
A study shows that Facebook scores high on emotional engagement and the author of the study, a neuroscientist, says it's because of faces.
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H&M Under Fire for Putting Models' Heads on Perfect CGI Bodies | Adweek

H&M Under Fire for Putting Models' Heads on Perfect CGI Bodies | Adweek | Psychology of Consumer Behaviour | Scoop.it
H&M is taking some heat for pasting the heads of real models on computer-generated bodies in swimwear and lingerie photos on its site. To be more precise, the client is using one virtual body, rendered in different skin tones to match the faces.

 

 

(More reasons to feel you just aren't good enough, perfect enough and need to buy H&M clothes. It's not just that you can't live up to the airbrushed model. You'll never measure up against the perfect virtual model body that has the same perfect body and pose again and again and again..Yikes)

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Ad of the Day: Why Is Will Ferrell Doing Low-Budget Ads for Old Milwaukee in the Quad Cities? | Adweek

Ad of the Day: Why Is Will Ferrell Doing Low-Budget Ads for Old Milwaukee in the Quad Cities? | Adweek | Psychology of Consumer Behaviour | Scoop.it
Hello, Davenport, Iowa! Will Ferrell wants you to drink Old Milwaukee beer, in classic American fashion.
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Why Organizations Need To Start Taking Content Curation Seriously: Shel Holtz

Shel Holtz explains in less than 60" why it is a good reason for organizations to start considering "content and news curation" as a viable path to provide more value and service to their readers and stakeholders.

Interviewed at the 2011 Social Intranet Summit in Vancouver.


Via Robin Good
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Putin's Russia Party encouraging young to get out and vote-there's sex involved

Oh my!

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The 10 Weirdest Ad Stories Of The Month

The 10 Weirdest Ad Stories Of The Month | Psychology of Consumer Behaviour | Scoop.it
A typeface made of leg hair; Amazon's racist dollhouse sale; T-Mobile's "orgy wonderland": It all happened in November 2011.
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The Spot: FedEx Visits an Enchanted Forest With BBDO and Psyop | Adweek

The Spot: FedEx Visits an Enchanted Forest With BBDO and Psyop | Adweek | Psychology of Consumer Behaviour | Scoop.it
GENESIS: BBDO's new brand campaign for FedEx explains some of what the company does beyond basic shipping.

 

(..Ways to make you feel all warm and fuzzy about FedEx)

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Sound-Triggered Smartphone Ads Seek You Out Attacked in the aisles..oh no | Adweek

Sound-Triggered Smartphone Ads Seek You Out  Attacked in the aisles..oh no | Adweek | Psychology of Consumer Behaviour | Scoop.it
You can pack all kinds of marketing goodness into a smartphone app, but no app is worth the space unless consumers remember to actually, you know, open it.

 

"..Densebrain devised small beacons--designed to be hidden from view--that can be attached to shelves, and which emit inaudible, high-frequency sounds that trigger smartphone messages. The audio code can also be overlaid onto an existing audio track. As long as consumers have downloaded an app integrated with the technology, the smartphone will respond to the sound without user activation..."

 

 

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Physicists Develop 'Weather Forecast' For Purchasing Decisions - Technology Review

Physicists Develop 'Weather Forecast' For Purchasing Decisions  - Technology Review | Psychology of Consumer Behaviour | Scoop.it
A new model of human interactions predicts how many people will purchase a product when a seller advertises it...
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Stickers as sensors - O'Reilly Radar

Stickers as sensors - O'Reilly Radar | Psychology of Consumer Behaviour | Scoop.it
Put a GreenGoose sticker on an object, and just like that, you'll have an Internet-connected sensor. In this interview, GreenGoose founder Brian Krejcarek discusses stickers as sensors and the data that can be gathered from everyday activities.
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Order Food From an Interactive Tabletop

Order Food From an Interactive Tabletop | Psychology of Consumer Behaviour | Scoop.it
The Draqie interactive table features a touchscreen glass that only reacts to fingers and not glasses or plates, ideal for ordering food at restaurants.
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Help Remedies 'Dream Scenarios' | Adweek Freakiest of the Year

Help Remedies 'Dream Scenarios' | Adweek Freakiest of the Year | Psychology of Consumer Behaviour | Scoop.it
Freakiest Ads of 2011 - Help Remedies 'Dream Scenarios'...
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30 Freakiest Ads of 2011 | Adweek

30 Freakiest Ads of 2011 | Adweek | Psychology of Consumer Behaviour | Scoop.it
You've watched the 10 Best Commercials of 2011. Now, it's time to slip into something less comfortable—the 30 Freakiest Ads of 2011. There's a wide variety this year—from the gross to the creepy, the goofy to the terrifying.
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Women Bungee Jump Into Giant Plunging Cleavage on Wonderbra Ad | Adweek

Women Bungee Jump Into Giant Plunging Cleavage on Wonderbra Ad | Adweek | Psychology of Consumer Behaviour | Scoop.it
Wonderbra has developed a new bra called the Ultimate Plunge, which the marketer says gives women "the confidence to embrace the plunging neckline trend." And speaking of bravery and plunging, the marketer introduced the product with a grand stunt...

 

check imagery on building above the ad

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Collect and Share Virtual Smurfs with GoldRun

Collect and Share Virtual Smurfs with GoldRun | Psychology of Consumer Behaviour | Scoop.it
Parents and kids alike can have great fun seeing themselves alongside a virtual Smurf by using the augmented reality app GoldRun.
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Leo Burnett wins Creative Showcase with augmented reality app for kids - mUmBRELLA

Leo Burnett wins Creative Showcase with augmented reality app for kids - mUmBRELLA | Psychology of Consumer Behaviour | Scoop.it
An iPhone app developed by Leo Burnett to support a new children's book has been named the winner of the Interactive Advertising Bureau's final Creative...
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HERESY-Bjorg Jewellery Burns woman at Stake

a Norwegian ad by Matias & Mathias 

Disclaimer on ad Do not try this at home! She is a professional!

The jeweler says its new 2012 collection "is a venture through dreamlike landscapes."

 

 Maybe they need to burn someone else at the stake for this?

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T-Mobile's 4G Wonderland or Orgy Wonderland

The new Samsung Galaxy S II and the HTC Amaze 4G are here - the perfect gifts just in time for the Holidays. Take a tour of T-Mobile's magical 4G smartphone ...
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A Harvey Nichols Christmas 2011 - Ever faced the Walk of Shame?

Turn a Walk of Shame into a Stride of Pride with Harvey Nichols this Christmas - http://ow.ly/7OAJ2 Share your walk of shame on http://www.twitter.com 

 

(Not sure what to make of this..and share your shame on twitter????)

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