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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Australia Gets Up for Touching Marriage Equality Spot | Adweek

Australia Gets Up for Touching Marriage Equality Spot | Adweek | Psychology of Consumer Behaviour | Scoop.it
Get Up!, an advocacy group in Australia, has just released this touching commercial by the Motion Picture Company lobbying for marriage equality.
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Ad of the Day: Patagonia Asks You to Please Stop Buying Its Products | Adweek

Ad of the Day: Patagonia Asks You to Please Stop Buying Its Products | Adweek | Psychology of Consumer Behaviour | Scoop.it
With Black Friday shoppers getting pepper-sprayed at Walmart, it seemed like a good time for advertising to take stock of consumerism gone wild—and perhaps suggest a less selfish approach to holiday shopping.
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Creative Review - Nice work for FedEx, Ray-Ban, Samsung and more

Creative Review - Nice work for FedEx, Ray-Ban, Samsung and more | Psychology of Consumer Behaviour | Scoop.it
The best in visual communication...
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Super new eBay iPad app syns live with what you are watching on TV

Super new eBay iPad app syns live with what you are watching on TV | Psychology of Consumer Behaviour | Scoop.it
One of the biggest drivers of fashion and shopping in general is television and in a big to tap in to that lucrative market eBay have just launched a...
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Toyota’s latest augmented reality viral marketing campaign | ZDNet

Toyota’s latest augmented reality viral marketing campaign | ZDNet | Psychology of Consumer Behaviour | Scoop.it
In preparation for the debut of their hotly anticipated FT-86 Coupe Toyota have launched an impressive viral campaign across Facebook, Twitter and thr...
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Why Smartphone Commercials Are Making Us Stupid

Why Smartphone Commercials Are Making Us Stupid | Psychology of Consumer Behaviour | Scoop.it
It's the most wonderful time of the year.

Legions of nine-to-fivers stare idly at their office monitors, pretending to work in the few s...
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EBay Targets Shoppers Who Want to Buy Products Shown on TV

"The new product works with TV-guide data to show relevant merchandise in EBay’s store. While the first version will only run on the iPad, the company plans to make it available on other tablets and mobile phones, Yankovich said. For now, the user has to tell the app what channel is on, though eventually it will automatically sync with the TV..."

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British Musicians Design Augmented Reality Energy Drink Bottles @PSFK

British Musicians Design Augmented Reality Energy Drink Bottles @PSFK | Psychology of Consumer Behaviour | Scoop.it
New Lucozade energy drinks feature AR-enabled bottles that burst into interactive movies when viewed through a smartphone app.
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A List Apart: Articles: Dark Patterns: Deception vs. Honesty in UI Design

A List Apart: Articles: Dark Patterns: Deception vs. Honesty in UI Design | Psychology of Consumer Behaviour | Scoop.it

"We might not like to admit it but deception is deeply entwined with life on this planet. Insects evolved to use it, animals employ it in their behavior, and of course, we humans use it to manipulate, control, and profit from each other."

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'Playboy' Readers Sing for a Virtual Striptease | Adweek

'Playboy' Readers Sing for a Virtual Striptease | Adweek | Psychology of Consumer Behaviour | Scoop.it
Playboy in Argentina came up with some interesting marketing for its Mariana Diarco issue by combining two of everyone's favorite things: heavily airbrushed nudity and karaoke.
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MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011

MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011 | Psychology of Consumer Behaviour | Scoop.it
QR Mania: Mobile Codes In Magazines Rise 228% - 11/22/2011...
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MediaPost Publications Online Leisure Time Up, Still Trails TV 11/21/2011

Online Leisure Time Up, Still Trails TV - 11/21/2011...

"A new study finds that after being flat for five years, the amount of leisure time that Americans spent online grew 20% a year from 2008 to 2010. The report by Needham & Co. analyst Laura Martin, based on an analysis of a U.S. Labor Department survey of 112,000 people, attributes that increase mainly to growing adoption of tablets and other mobile devices."

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Transmedia Legitimation: Dark Score Stories and the A&E Brand

Transmedia Legitimation: Dark Score Stories and the A&E Brand | Psychology of Consumer Behaviour | Scoop.it
When I was alerted to the existence of Dark Score Stories, the transmedia marketing initiative that serves as a prequel to A&E’s upcoming adaptation of Stephen King’s Bag of Bones, I was interested for two reasons...

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EU Set to Slap Facebook With Privacy Sanctions

EU Set to Slap Facebook With Privacy Sanctions | Psychology of Consumer Behaviour | Scoop.it
The European Commission is preparing a Directive to prevent Facebook from sharing users’ information.
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Augmented Reality Scotland national football shirt

Augmented Reality Scotland national football shirt | Psychology of Consumer Behaviour | Scoop.it
Avante Media is helping to launch the new Scotland national football shirt.

So after you have met a life size AR image of your favourite football star jumping out into a shop aisle displaying a new piece of kit, what next?

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5 Holiday Ads That Hit Home | The Next Great Generation

5 Holiday Ads That Hit Home | The Next Great Generation | Psychology of Consumer Behaviour | Scoop.it
What do we love about the holidays? Time off from work, being with loved ones, gift-giving, and of course, Christmas ads.

 

cute kids and crazy shoppers and sentimental stuff to make you feel good about spending

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Paintwork: cyberpunk++ stories of killer augmented reality mechas and QR code graffiti writers - Boing Boing

Paintwork: cyberpunk++ stories of killer augmented reality mechas and QR code graffiti writers - Boing Boing | Psychology of Consumer Behaviour | Scoop.it

Tim Maughan's self-published short story collection Paintworkcollects three of his stories, including the British Science Fiction Award-nominated story "Havana Augmented."In an era of "post-cyberpunk" science fiction, Maughan is firmly cyberpunk -- or maybe "cyberpunk++," a genre that captures all the grit and glory of technology with a higher degree of plausibility and respect for real computers and networks than the genre had in its glory days.

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42 Creative Food Advertisements that Will Win You Over | You the Designer

42 Creative Food Advertisements that Will Win You Over | You the Designer | Psychology of Consumer Behaviour | Scoop.it
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Pop-up restaurant uses only solar energy for cooking | Springwise

Pop-up restaurant uses only solar energy for cooking | Springwise | Psychology of Consumer Behaviour | Scoop.it
Lapin Kulta Solar Kitchen Restaurant is a pop-up restaurant which recently toured Europe, cooking food using only the energy of the sun.
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Fiat ad under fire- Too fast or too Sexy

Fiat ad under fire- Too fast or too Sexy | Psychology of Consumer Behaviour | Scoop.it
Fiat ad under fire...

"Ad not deemed suitable for US and Australia – but for different reasons.

A raunchy new ad campaign from Italian car brand Fiat is unlikely to be used in Australia or in the US – but for very different reasons.

The campaign has been put together for the US launch of the 500 Abarth city car, and it features some risqué subject matter and some risky driving manoeuvres." Matt Campbell

 

Already over 1, 000,000 hits on youtube in less than a week... Who needs TV?

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Facebook’s New Sponsored Stories - Brilliant Advertising Tactics or Foolishness? | Smedio

Facebook’s New Sponsored Stories - Brilliant Advertising Tactics or Foolishness? | Smedio | Psychology of Consumer Behaviour | Scoop.it
Even as the public outrage over the newly introduced ‘frictionless’ sharing refuses to die down, Facebook is introducing another major change that could affect how you use the site.
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Augmented Reality Gaming On Urban Façades

Augmented Reality Gaming On Urban Façades | Psychology of Consumer Behaviour | Scoop.it
Woonbedrijf, an Eindhoven-based housing corporation, wanted to spice up the façade of one of its apartment blocks in the city. Design agencies Studio Maatwerk and Studio 1:1 came up with a new take on the paint job: do it in Augmented Reality.
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Android May Dominate the Numbers, But iPhone Most Desired

Android May Dominate the Numbers, But iPhone Most Desired | Psychology of Consumer Behaviour | Scoop.it
Advertising and data analysis firm Millennial Media issued its monthly mobile trends report this morning for October. It showed that the iPhone was the most used single device for the month with nearly 13% of all use across its network.
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4 Ways Brands Are Tapping the Power of Social Games on Facebook

4 Ways Brands Are Tapping the Power of Social Games on Facebook | Psychology of Consumer Behaviour | Scoop.it
Social games are the next great marketing frontier, and savvy brands are already making strides. Check out these four tactics.

Via Pekka Puhakka
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Inbound Marketing on the Rise [Infographic]

Inbound Marketing on the Rise [Infographic] | Psychology of Consumer Behaviour | Scoop.it

Charu Dwivedi for Mind Jumpers brings us an excellent Infograghic by Voltier Digital on the differences between Outbound and Inbound Marketing and why Inbound is gaining in importance.

 

Charu encapsulates the shift as "Inbound marketing focuses on earning, not buying, a person’s attention"

 

In pointing to the ascendancy on Inbound Marketing, it's worth first noting the ongoing demise in traditional marketing with a couple of statistics from the Infographic:

 

***84% of 25-34 year olds have left a favorite website because of intrusive or irrelevant advertising.

 

***44% of Direct Mail is never opened

 

***86% of people skip television ads

 

***200m Americans have registered their phone numbers on the FTC 'Do not call' list

 

On the added allure of Inbound Marketing:

 

***Leads cost 62% less than tradional marketing methods

 

***People are in control of the information they receive

 

For me, the Takeaway is that the shift in power from marketers to consumers has gone from being a trend to a juggernaut.  There is no turning back. 

 

People will always need to buy things, and companies that can engage their potential consumers and who produce quality products or services that will pass the all important peer test, will thrive.  Shouldn't it have always been this way? :)

 

Curated by Jan Gordon covering "Marketing, Branding & Beyond"

 

Read the article and see the Infographic here: [http://bit.ly/t6nmas]


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