LeBron Taking Sports Marketing To Another Level - 06/27/2013
It’s no secret that the world of sports marketing has come a long way since the days when Yogi Berra was pitching Yoo-Hoo chocolate drink, Camels cigarettes and Puss’n Boots cat food but Michael Wilbon’s piece on ESPN.com this week is a exploration of just how far it has leaped past Air Jordan in the days of social media. More than ever, it’s not just about television commercials. And LeBron James is the excellent case in point.
Wilbon, who writes that he was struck by a comment made by his colleague Magic Johnson that James seemed to be in fewer commercials than lesser players, did a little digging and found that it’s really the advertising world that has changed, and LeBron is playing the game as good as anybody..."