That YouTube Elephant With A Very Long Tail - 04/24/2013
You could hardly have predicted that video of a zoo with a “very, very, very long trunk” would be a marker in the creation of an industry with such a very, very, very long tail. It’s not that YouTube was the first video site (it wasn’t) but obviously, the one that hit the longest home run.
Today, as the Financial Times reports, “There is a new kid on the block in the advertising world, with online video evolving rapidly and audiences on the rise. Forget about skateboarding cats and the amateur, user-generated videos that used to dominate YouTube: these days the internet is full of slick, professionally produced programming that would not look out of place on prime time television.... Total advertising on digital video is forecast to almost double from about $4 billion in 2013 to $8 billion by 2016, according to eMarketer, the research company.”..."