Psychology of Consumer Behaviour

What is a work of art in the age of mechanical digital reproduction?

We chatted with a couple viral video experts to learn what made these clips the biggest hits of the year, so far.

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Last week H&M rolled out two ads [below] featuring the pop star. In one, her hair is blond and she's wearing a swimsuit, in the other it's brunette and she's wearing a revealing dress. Both ads feature the same song and similar dance routines.

The ad featuring Beyonce as a blonde scored significantly better with consumers, and 16% of consumers mentioned the singer by name, according to research from AceMetrix. In contrast, in the ad featuring Beyonce as a brunette, attention scores were lower and only 7% of consumers referenced the singer by name. Of course, it could be that the Beyonce in a bikini outperforms Beyonce in a wet, clinging dress..."

It’s incredibly easy to ignore adverts – we’re exposed to them hundreds of times throughout the day, so we’ve all got used to tuning them out. That’s why, if you’re creating a print advert, you have to keep in mind that...

Designed to fit your smartphone, I/O Denim are jeans that have a pocket on the left leg, in between the knee and the hip along the seam.

French electronic music group OPALE got director Nacho Guzman to make a teaser video for their new album, and it turned out to be a lesson on how the human face changes depending on how light hits it.

What can the second screen do for the first? Television was once a “lean-back” experience, passively consumed from the comfort of the couch, but the proliferation of laptops, smartphones and tablets is making media multitasking the norm.

Cap'n Crunch is looking for a comeback and placing its bets on social media and a touch of nostalgia.

I love print media advertising posters, When you need to get a lot of attention for little money, turn to posters. More info Tweet

What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Au...

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and...

Most of us change our gadgets like computers and laptops faster than we do clothes. But what harm high heels do to our back, is akin to what Electronic waste does to our environment.

Reviews for products ranging from the self-explanatory explanatory book How to Avoid Huge Ships to the Hutzler 571 banana slicer

Today's phones alert you with noises and vibrations, but what if they were like the shape-changing MorePhone, bending and twisting when it receives a text?

There have been many attempts to integrate social media conversations with live TV, often through a "second screen" experience (basically, a smartphone app).

The paper becomes the first in the UK to fuse its digital and print editions.