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Heineken Opens Advertising Archives, Invites Fans To ‘Remix’ Its Past Visual Identity - PSFK

Heineken Opens Advertising Archives, Invites Fans To ‘Remix’ Its Past Visual Identity - PSFK | Psychology of Consumer Behaviour | Scoop.it

Heineken is celebrating it’s 140th birthday by asking fans to use its archive for inspiration to create a new bottle design.

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Tyler Negus Snidow's curator insight, December 12, 2012 10:26 AM

 

 

So far this year - consumers have been invited to be photographers for Ben & Jerry's, directors Doritos TV spots, package designers for Pringles, flavor developers for Lay's, McDonald's & Arizona Tea and graphic designers for  Harley Davidson.

 

 Good thing we're creative.  And free.

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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Exec Behind Nationwide's "Dead Boy" Super Bowl Ad Steps Down

Exec Behind Nationwide's "Dead Boy" Super Bowl Ad Steps Down | Psychology of Consumer Behaviour | Scoop.it
Not too many ads from the most recent Super Bowl will be remembered years from now, perhaps with the exception of the Nationwide insurance commercial that was instantly dubbed the "dead boy" ad by ...
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Bud Light Blasted For Label Many Say Promotes Rape Culture

Bud Light Blasted For Label Many Say Promotes Rape Culture | Psychology of Consumer Behaviour | Scoop.it
Saying it would "never condone disrespectful or irresponsible behavior," Anheuser-Busch yesterday withdrew one of the 140 "scroll messages" on Bud Light labels that appear to do just that after
widespread protests that it was winking at rape culture. "The perfect beer for removing 'no' from your vocabulary for the night. #upforwhatever," the message reads.
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Dove's Latest Film Makes Women Choose If They Are 'Beautiful' or 'Average'

Dove's Latest Film Makes Women Choose If They Are 'Beautiful' or 'Average' | Psychology of Consumer Behaviour | Scoop.it
Over the past decade, Dove has had a laser focus, challenging women's concepts of beauty and championing "real women" to see themselves as beautiful. The brand has received overwhelming praise for its work. But at times its ads can feel treacly, even cloying.
k3hamilton's insight:

Nothing about brains?

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What’s wrong with “Amazon Family?” Dads take on “Amazon Mom”

What’s wrong with “Amazon Family?” Dads take on “Amazon Mom” | Psychology of Consumer Behaviour | Scoop.it
A discount program for the parents of toddlers is called "Amazon Family" in other parts of the world, but "Amazon Mom" in the United States. Some active Dads are seeking to change that
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The Most Popular Beer in the Country

The Most Popular Beer in the Country | Psychology of Consumer Behaviour | Scoop.it
k3hamilton's insight:

The negative comments below the story is the best part!

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Bud Light's St. Patrick's Day tweet has users seeing red instead of green

Bud Light's St. Patrick's Day tweet has users seeing red instead of green | Psychology of Consumer Behaviour | Scoop.it
Even St. Patrick's Day isn't entirely safe for brands attempting real-time marketing.
k3hamilton's insight:

social media fail!

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Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster

Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster | Psychology of Consumer Behaviour | Scoop.it
Honda teaches you to speed read in a series of ads which—in a nice nod to its vehicles—keep accelerating if you're up for a challenge. Apps have revolutionized speed read lately by displaying a single word on the screen at a time, one right after another in rapid succession.
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Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos

Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos | Psychology of Consumer Behaviour | Scoop.it
Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet made these two amusing videos (in what looks like Michael's house from GTA5) explaining how to win a 2015 Radio Mercury Award—by demonstrating all the terrible radio ad clichés that will guarantee failure.
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Apology Marketing Inducts Krispy Kreme Into Klub Campaign

Apology Marketing Inducts Krispy Kreme Into Klub Campaign | Psychology of Consumer Behaviour | Scoop.it
Marketing apologies continue to rack up in numbers, but the latest one from Krispy Kreme U.K. puts the icing on the donuts. Perhaps those running campaigns get anxious and pull the trigger on search,
display, email and social campaigns a bit too soon.
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Coke Suspends Automated Campaign After Being Tricked Into Tweeting From 'Mein Kampf'

Coke Suspends Automated Campaign After Being Tricked Into Tweeting From 'Mein Kampf' | Psychology of Consumer Behaviour | Scoop.it
Gawker tweeted a white supremacist slogan adapted from Adolf Hitler's "Mein Kampf" ("the Fourteen Words"), using the campaign hashtag, and Coke's program unwittingly turned it into a cartoon dog
(shown).
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Disliked Super Bowl Ads Still Are Winners

Disliked Super Bowl Ads Still Are Winners | Psychology of Consumer Behaviour | Scoop.it
"Our historical data shows that from an awareness perspective, it is actually better to be seen in a somewhat "off" light than to be not seen at all -- or amplified at a tenth of the decibel level,"
says Ammiel Kamon, SVP of product and marketing for Amobee Brand Intelligence.
k3hamilton's insight:

all press is good press?

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Brands Salute MLK, but When Does Inspiring Become Exploiting?

Brands Salute MLK, but When Does Inspiring Become Exploiting? | Psychology of Consumer Behaviour | Scoop.it
Here we are celebrating the life and legacy of civil rights pioneer Dr. Martin Luther King Jr. And right on cue, brands are tweeting out messages of rememberance stamped with the company's logo, or even the product itself. To be fair, no one has tweeted anything terribly egregious today. [UPDATE: Whoops, we spoke too soon.
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McDonald's: Signs (fo real) - YouTube

For years, McDonald's signs have existed as a beacon of hope. Telling everyone, everywhere how it is. See the original: http://youtu.be/93KTpF9JDWo
k3hamilton's insight:

parody

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6 Behind-the-Scenes Secrets of Supermarkets

6 Behind-the-Scenes Secrets of Supermarkets | Psychology of Consumer Behaviour | Scoop.it
Your local grocery store is a psychological minefield, where even the bananas are ripe with mystery.
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8 Psychological Tricks of Restaurant Menus

8 Psychological Tricks of Restaurant Menus | Psychology of Consumer Behaviour | Scoop.it
Here are some ways restaurants use their menus to influence what you’re having for dinner.
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Millennials Infographic

Millennials Infographic | Psychology of Consumer Behaviour | Scoop.it
INFOGRAPHIC: How the millennial generation will transform the economy – based on research from Goldman Sachs
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Why Is LEGO Offering Beauty Tips To Little Girls?

Why Is LEGO Offering Beauty Tips To Little Girls? | Psychology of Consumer Behaviour | Scoop.it
Two years ago, a LEGO Friends salon playset took one of the top dishonors in the Campaign for a Commercial-Free Childhood's annual "worst products" list. The organization called the set "so jam-pac...
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The Internet Is United in Despising Starbucks' 'Race Together' Cup Campaign

The Internet Is United in Despising Starbucks' 'Race Together' Cup Campaign | Psychology of Consumer Behaviour | Scoop.it
Starbucks is encouraging its baristas to write the words "Race Together" on cups to get customers talking about racial issue. The idea started internally when about 2,000 Starbuckians attended a forum to talk about Ferguson, Mo., but surely no one foresaw the shit storm that would erupt when it went public.
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Agency Will Send Copywriter to Space If Enough People Like Its Facebook Page

Agency Will Send Copywriter to Space If Enough People Like Its Facebook Page | Psychology of Consumer Behaviour | Scoop.it
Up, up and away? FCB Paris plans to send one of its creatives into space. The agency will use almost 37,000 balloons to hoist intrepid advernaut Baptiste Szuwarski toward heaven.
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Public Perceptions of Privacy and Security in the Post-Snowden Era

Public Perceptions of  Privacy and Security in the Post-Snowden Era | Psychology of Consumer Behaviour | Scoop.it
A majority of Americans feel that their privacy is being challenged along such core dimensions as the security of their personal information and their ability to retain confidentiality.
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Company Makes Offensive Ad, Then Shows You Exactly How Not to Deal With the Backlash

Company Makes Offensive Ad, Then Shows You Exactly How Not to Deal With the Backlash | Psychology of Consumer Behaviour | Scoop.it
It's getting hard to keep track of brands' social media fails of late, but the latest comes from Seasalt and Co., a Florida-based graphic design company that sells Photoshop tools. And this one was a multipart mess. First, Seasalt posted a truly bizarre ad on Facebook, showing an ominous looking tree with a noose tied to it.
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YouTube is 10 years old: the evolution of online video

YouTube is 10 years old: the evolution of online video | Psychology of Consumer Behaviour | Scoop.it
Ten years is a long time on the internet, especially when 300 hours of video are uploaded to your site every minute. On YouTube’s 10th birthday, we trace the growth and growing pains of online video
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Coke gets into moo juice with premium-price milk

Coke gets into moo juice with premium-price milk | Psychology of Consumer Behaviour | Scoop.it
Coca-Cola, the kingpin of all things carbonated, is about to go dairy. The beverage giant announced on Tuesday
k3hamilton's insight:

Just what the world doesn't need. Coca Cola selling altered milk that lasts 90 days. Barf..Fairlife?->StupidLife

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Super Bowl Ads Losing Their Reason To Be

Super Bowl Ads Losing Their Reason To Be | Psychology of Consumer Behaviour | Scoop.it
Super Bowl commercials, for many of the creators and viewers, have become something like the advertising equivalent of turkey on Thanksgiving. It's a tradition. We create/consume because we always
have. One piece of research from Wywy found many Super Bowl advertisers didn't even tie in their ads to any online afterlife, like a Twitter hashtag.
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Ralph Lauren apologizes for Native American ads

Ralph Lauren apologizes for Native American ads | Psychology of Consumer Behaviour | Scoop.it
Ralph Lauren apologized after its holiday ad campaign was criticized for featuring photos of stoic Native Americans dressed in Western attire.
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