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American Apparel Ads Come Under Fire… Again

American Apparel Ads Come Under Fire… Again | Psychology of Consumer Behaviour | Scoop.it
The recent lawsuit brought against Dov Charney for allegedly choking an employee isn't the only reason American Apparel is in the news today: The retailer's risque digital campaigns have been deemed "irresponsible" by an advertising watchdog in the...
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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British graffiti artist pranks McDonald's emoji billboard

British graffiti artist pranks McDonald's emoji billboard | Psychology of Consumer Behaviour | Scoop.it
A McDonald's 'good times' billboard has been amended by a Bristol-based graffiti artist.
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The World's 23 Best Commercials of 2014-2015

The World's 23 Best Commercials of 2014-2015 | Psychology of Consumer Behaviour | Scoop.it
Now that the 2015 Cannes Lions festival is over, we're going to spend a few days recapping some of the winners. We'll start with everyone's favorite—the Film and Film Craft winners. Check out all 23 spots below, and tell us your favorite.
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Watkins Sues McCormick Over Pepper, Makes Federal Case Out Of Grocery Shrink Ray

Watkins Sues McCormick Over Pepper, Makes Federal Case Out Of Grocery Shrink Ray | Psychology of Consumer Behaviour | Scoop.it
You know what a McCormick ground pepper tin looks like if you've ever bought pepper or browsed an American spice aisle. They're rectangular and have spouts on each end for sprinkling or pouring the...
k3hamilton's insight:

Just Noticeable Difference

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Fiat Parking Billboard Casefilm - English - YouTube

We relocated the technology for the Fiat parking assistant outside the car by creating an interactive parking billboard: Different protagonists react to the ...
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interactive ads

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6 Behind-the-Scenes Secrets of Supermarkets

6 Behind-the-Scenes Secrets of Supermarkets | Psychology of Consumer Behaviour | Scoop.it
Your local grocery store is a psychological minefield, where even the bananas are ripe with mystery.
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8 Psychological Tricks of Restaurant Menus

8 Psychological Tricks of Restaurant Menus | Psychology of Consumer Behaviour | Scoop.it
Here are some ways restaurants use their menus to influence what you’re having for dinner.
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Millennials Infographic

Millennials Infographic | Psychology of Consumer Behaviour | Scoop.it
INFOGRAPHIC: How the millennial generation will transform the economy – based on research from Goldman Sachs
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Why Is LEGO Offering Beauty Tips To Little Girls?

Why Is LEGO Offering Beauty Tips To Little Girls? | Psychology of Consumer Behaviour | Scoop.it
Two years ago, a LEGO Friends salon playset took one of the top dishonors in the Campaign for a Commercial-Free Childhood's annual "worst products" list. The organization called the set "so jam-pac...
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The Internet Is United in Despising Starbucks' 'Race Together' Cup Campaign

The Internet Is United in Despising Starbucks' 'Race Together' Cup Campaign | Psychology of Consumer Behaviour | Scoop.it
Starbucks is encouraging its baristas to write the words "Race Together" on cups to get customers talking about racial issue. The idea started internally when about 2,000 Starbuckians attended a forum to talk about Ferguson, Mo., but surely no one foresaw the shit storm that would erupt when it went public.
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Agency Will Send Copywriter to Space If Enough People Like Its Facebook Page

Agency Will Send Copywriter to Space If Enough People Like Its Facebook Page | Psychology of Consumer Behaviour | Scoop.it
Up, up and away? FCB Paris plans to send one of its creatives into space. The agency will use almost 37,000 balloons to hoist intrepid advernaut Baptiste Szuwarski toward heaven.
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Public Perceptions of Privacy and Security in the Post-Snowden Era

Public Perceptions of  Privacy and Security in the Post-Snowden Era | Psychology of Consumer Behaviour | Scoop.it
A majority of Americans feel that their privacy is being challenged along such core dimensions as the security of their personal information and their ability to retain confidentiality.
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Company Makes Offensive Ad, Then Shows You Exactly How Not to Deal With the Backlash

Company Makes Offensive Ad, Then Shows You Exactly How Not to Deal With the Backlash | Psychology of Consumer Behaviour | Scoop.it
It's getting hard to keep track of brands' social media fails of late, but the latest comes from Seasalt and Co., a Florida-based graphic design company that sells Photoshop tools. And this one was a multipart mess. First, Seasalt posted a truly bizarre ad on Facebook, showing an ominous looking tree with a noose tied to it.
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YouTube is 10 years old: the evolution of online video

YouTube is 10 years old: the evolution of online video | Psychology of Consumer Behaviour | Scoop.it
Ten years is a long time on the internet, especially when 300 hours of video are uploaded to your site every minute. On YouTube’s 10th birthday, we trace the growth and growing pains of online video
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The World's 18 Best Outdoor Campaigns of 2014-2015

The World's 18 Best Outdoor Campaigns of 2014-2015 | Psychology of Consumer Behaviour | Scoop.it
We continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done by U.S. agencies, but TBWA\Media Arts Lab made it count by winning the Grand Prix for Apple. Also check out yesterday's gallery of the top Film and Film Craft winners.
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The letters A, O & B are vanishing around the UK. Why?

The letters A, O & B are vanishing around the UK. Why? | Psychology of Consumer Behaviour | Scoop.it
The letters A, O & B are vanishing from landmarks around the country.
k3hamilton's insight:

it's about blood donors

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Exec Behind Nationwide's "Dead Boy" Super Bowl Ad Steps Down

Exec Behind Nationwide's "Dead Boy" Super Bowl Ad Steps Down | Psychology of Consumer Behaviour | Scoop.it
Not too many ads from the most recent Super Bowl will be remembered years from now, perhaps with the exception of the Nationwide insurance commercial that was instantly dubbed the "dead boy" ad by ...
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Bud Light Blasted For Label Many Say Promotes Rape Culture

Bud Light Blasted For Label Many Say Promotes Rape Culture | Psychology of Consumer Behaviour | Scoop.it
Saying it would "never condone disrespectful or irresponsible behavior," Anheuser-Busch yesterday withdrew one of the 140 "scroll messages" on Bud Light labels that appear to do just that after
widespread protests that it was winking at rape culture. "The perfect beer for removing 'no' from your vocabulary for the night. #upforwhatever," the message reads.
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Dove's Latest Film Makes Women Choose If They Are 'Beautiful' or 'Average'

Dove's Latest Film Makes Women Choose If They Are 'Beautiful' or 'Average' | Psychology of Consumer Behaviour | Scoop.it
Over the past decade, Dove has had a laser focus, challenging women's concepts of beauty and championing "real women" to see themselves as beautiful. The brand has received overwhelming praise for its work. But at times its ads can feel treacly, even cloying.
k3hamilton's insight:

Nothing about brains?

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What’s wrong with “Amazon Family?” Dads take on “Amazon Mom”

What’s wrong with “Amazon Family?” Dads take on “Amazon Mom” | Psychology of Consumer Behaviour | Scoop.it
A discount program for the parents of toddlers is called "Amazon Family" in other parts of the world, but "Amazon Mom" in the United States. Some active Dads are seeking to change that
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The Most Popular Beer in the Country

The Most Popular Beer in the Country | Psychology of Consumer Behaviour | Scoop.it
k3hamilton's insight:

The negative comments below the story is the best part!

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Bud Light's St. Patrick's Day tweet has users seeing red instead of green

Bud Light's St. Patrick's Day tweet has users seeing red instead of green | Psychology of Consumer Behaviour | Scoop.it
Even St. Patrick's Day isn't entirely safe for brands attempting real-time marketing.
k3hamilton's insight:

social media fail!

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Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster

Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster | Psychology of Consumer Behaviour | Scoop.it
Honda teaches you to speed read in a series of ads which—in a nice nod to its vehicles—keep accelerating if you're up for a challenge. Apps have revolutionized speed read lately by displaying a single word on the screen at a time, one right after another in rapid succession.
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Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos

Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos | Psychology of Consumer Behaviour | Scoop.it
Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet made these two amusing videos (in what looks like Michael's house from GTA5) explaining how to win a 2015 Radio Mercury Award—by demonstrating all the terrible radio ad clichés that will guarantee failure.
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Apology Marketing Inducts Krispy Kreme Into Klub Campaign

Apology Marketing Inducts Krispy Kreme Into Klub Campaign | Psychology of Consumer Behaviour | Scoop.it
Marketing apologies continue to rack up in numbers, but the latest one from Krispy Kreme U.K. puts the icing on the donuts. Perhaps those running campaigns get anxious and pull the trigger on search,
display, email and social campaigns a bit too soon.
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