Psychology of Consumer Behaviour
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Why, oh why do we buy?
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Shit Brides Say

Brides say some funny sh*t and at WeddingChannel.com, we couldn't love them more. Check it out at http://www.weddingchannel.com/shitbridessay.

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Moving Wifi DTAC Online Advert

dogs as wireless hotspots

k3hamilton's insight:

poor doggies

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Why videos go viral - Kevin Allocca

Why videos go viral - Kevin Allocca | Psychology of Consumer Behaviour | Scoop.it

Kevin Allocca is YouTube's Trends Manager, and he has deep thoughts about silly web videos. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.

k3hamilton's insight:

1.Tastemakers ( people who introduce to a larger audience),

2. communities of participation ( group of tastemakers->discussion-spread-remix)

3. unexpectednes- unique stands out

 

What does it mean? Anyone has access and audience defines

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The Corona Calendar- A reason to drink everyday?

365 Reasons To Let The World Wait
k3hamilton's insight:

wow a calendar to ensure you will be an alcholic....Beer companies love holidays

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Fairphone: Buy a phone, start a movement

You can change the way products are made, starting with a single phone. Join us at www.fairphone.com
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Charles Ramsey is featured in an online video game | wkyc.com- Tossing burgers at the suspect

Charles Ramsey is featured in an online video game | wkyc.com- Tossing burgers at the suspect | Psychology of Consumer Behaviour | Scoop.it

The game is called "Charles Ramsey Burger Bash" and the object is to throw hamburgers at a character that depicts Ariel Castro.

k3hamilton's insight:

autotuned Ramsey, burgers for life and now video hero..exploitation of exploitation of exploitation -yikes

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MediaPost Publications Social Nets Going to the Dogs, or Vice Versa 05/20/2013

Social Nets Going to the Dogs, or Vice Versa - 05/20/2013

Dogs are social animals, and some are doubtless the most important relationship in their owners’ lives; they’ve certainly got humans beat on general likeability. So it was only a matter of time before someone decided to create a social network for man’s best friend -- and actually there are at least three which have launched in recent months."

k3hamilton's insight:

I love my dog, but...

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Talk Show Subway Car -Improv Everywhere

We converted a New York City subway car into a late night talk show with a full set. Full story: http://improveverywhere.com/2013/05/20/talk-show-subway-car/...
k3hamilton's insight:

better than the normal subway ride

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This Orchestra Played 'Carmen' ... Using Smartphones and Tablets

This Orchestra Played 'Carmen' ... Using Smartphones and Tablets | Psychology of Consumer Behaviour | Scoop.it
What is a work of art in the age of mechanical digital reproduction?
Liz Villa Tun's curator insight, May 25, 5:48 PM

Uno de los anuncios más creativos que he visto últimamente.

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Here's Why These 6 Videos Went Viral

Here's Why These 6 Videos Went Viral | Psychology of Consumer Behaviour | Scoop.it
We chatted with a couple viral video experts to learn what made these clips the biggest hits of the year, so far.
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Most amazing recycled creations from electronic waste - Promoting Eco Friendly Lifestyle to Save Enviornment - Ecofriend

Most amazing recycled creations from electronic waste - Promoting Eco Friendly Lifestyle to Save Enviornment - Ecofriend | Psychology of Consumer Behaviour | Scoop.it
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Video: Mountain Dew Pulls 'Racist' Ad

PepsiCo, which owns Mountain Dew, is not the first company to apologize for a controversial ad.
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Hey Beyonce, Consumers Like Your Hair Better Blonde | Advertising and Marketing Wisdom: Adages - Advertising Age

"

Last week H&M rolled out two ads [below] featuring the pop star. In one, her hair is blond and she's wearing a swimsuit, in the other it's brunette and she's wearing a revealing dress. Both ads feature the same song and similar dance routines.

The ad featuring Beyonce as a blonde scored significantly better with consumers, and 16% of consumers mentioned the singer by name, according to research from AceMetrix. In contrast, in the ad featuring Beyonce as a brunette, attention scores were lower and only 7% of consumers referenced the singer by name. Of course, it could be that the Beyonce in a bikini outperforms Beyonce in a wet, clinging dress..."

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20 Creative Print Ads for Good Selling

20 Creative Print Ads for Good Selling | Psychology of Consumer Behaviour | Scoop.it
It’s incredibly easy to ignore adverts – we’re exposed to them hundreds of times throughout the day, so we’ve all got used to tuning them out. That’s why, if you’re creating a print advert, you have to keep in mind that...
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MediaPost Publications Generation Y: A Complex Social Niche 05/29/2013

MediaPost Publications Generation Y: A Complex Social Niche 05/29/2013 | Psychology of Consumer Behaviour | Scoop.it
Generation Y: A Complex Social Niche - 05/29/2013

 

Based on the Gen Y viewpoint, 37% love shopping, another 48% enjoy it, and 12% view it as a chore but can cope with it; only 4% hate to shop. Half the men and 70% of the women consider shopping a form of entertainment and something to share with friends and family. Importantly, that is an aspect of shopping that cannot be replicated easily online, though pinterest.com, Skype, and social media are encroaching on face-to-face interactions. More women than men love to shop, but most young men find it enjoyable and are engaged...

k3hamilton's insight:

interesting info about city vs suburban and self image

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A Visual Guide to Twitter / Infographics

A Visual Guide to Twitter / Infographics | Psychology of Consumer Behaviour | Scoop.it
Twitter Promotion

This infographic provides a visual guide and a brief synopsis of different uses for Twitter. It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and traffic to your site.

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Slo Down Wines "Equestrian" -very strange campaign

Directed By Baker Smith
k3hamilton's insight:

 shock tactics- a truly stange campaign..see another http://www.youtube.com/watch?v=X0zLrbPELa0

 

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MediaPost The Most Impactful Mobile Revolution Begins -phone that puts social values first?

The Most Impactful Mobile Revolution Begins Now - 05/24/2013

 

"the premise of Fairphone, a “seriously cool smartphone” that aims to put “social values first.” According to the company’s website, this means the following:

Conflict-free resources (tin and tantalum)Worker welfareE-waste programsOpen, flexible designTransparent production and pricing
k3hamilton's insight:

greenwashing? marketing or ?

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MediaPost Publications Yo, Abercrombie - Here's The Skinny: You Are Totally Fitched 05/20/2013

Yo, Abercrombie - Here's The Skinny: You Are Totally Fitched - 05/20/2013

“Google-able in perpetuity.”

That's a phrase from Can’t Buy Me Like that I’ve been using in front of audiences around the world for several years. It's about the involuntary transparency that has taken brands and all institutions from behind their walled fortresses and re-situated them in glass houses, where their every action and inaction is on public display.

Forever.

k3hamilton's insight:

there is no forgetting on the web

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Food Ad Tricks: Helping Kids Understand Food Ads on TV

A segment from the popular series "Buy Me That." We'll meet a "makeup artist for food," who surprises us all with this behind-the-scenes look at how burgers ...
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More Brands Want You to Model Their Clothes

More Brands Want You to Model Their Clothes | Psychology of Consumer Behaviour | Scoop.it
Retailers from Coach to Lululemon are searching social-media sites such as Instagram for photos of their products and embracing the use of such photos, with real people showcasing their apparel, on retail websites.
k3hamilton's insight:

free models!

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Zachary Quinto vs. Leonard Nimoy: "The Challenge"

What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Au...
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This Ad Has a Secret Anti-Abuse Message That Only Kids Can See

This Ad Has a Secret Anti-Abuse Message That Only Kids Can See | Psychology of Consumer Behaviour | Scoop.it
In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and...
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A Billboard that speaks loudly about recycling and reusing e-waste

A Billboard that speaks loudly about recycling and reusing e-waste | Psychology of Consumer Behaviour | Scoop.it
Most of us change our gadgets like computers and laptops faster than we do clothes. But what harm high heels do to our back, is akin to what Electronic waste does to our environment.
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Video: Abercrombie and Fitch Under Fire 'Exclusionary' Tactics- wants only skinny people

Critics of clothing company say they offer clothes only to the ultra thin.
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These Products Are No Joke, But the Online Reviews Are

These Products Are No Joke, But the Online Reviews Are | Psychology of Consumer Behaviour | Scoop.it
Reviews for products ranging from the self-explanatory explanatory book How to Avoid Huge Ships to the Hutzler 571 banana slicer
k3hamilton's insight:

some funny stuff

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