Psychology of Con...
Follow
Find
18.3K views | +4 today
Scooped by k3hamilton
onto Psychology of Consumer Behaviour
Scoop.it!

Shit Brides Say

Brides say some funny sh*t and at WeddingChannel.com, we couldn't love them more. Check it out at http://www.weddingchannel.com/shitbridessay.

more...
No comment yet.
Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
Your new post is loading...
Scooped by k3hamilton
Scoop.it!

Ad Guys Make Popsicle Stick Jokes That Are So Sad, They're Hilarious (GIFs)

Ad Guys Make Popsicle Stick Jokes That Are So Sad, They're Hilarious (GIFs) | Psychology of Consumer Behaviour | Scoop.it
You probably remember popsicle stick jokes as a fun, charming, innocent part of your childhood. Jason Kreher and Matt Moore are here to wreck those memories. The pair of creatives at Wieden + Kennedy in Portland, Ore., have made a fake product called Schadenfreezers—popsicles with the most depressing jokes you can imagine.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Eyes in the cereal aisle: How Cap'n Crunch's gaze is influencing your purchasing

Eyes in the cereal aisle: How Cap'n Crunch's gaze is influencing your purchasing | Psychology of Consumer Behaviour | Scoop.it
Consumers are 16 percent more likely to trust a brand of cereal when the characters on the boxes on the supermarket shelves look them straight in the eye. Not surprisingly, the study also found that the gaze of characters on children’s cereal boxes is at a downward, 9.6-degree angle, while characters on adult cereal boxes look almost straight ahead.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Tom Hiddleston Shows You How to Be a Villain, Step by Step, in Jaguar's Latest Ad

Tom Hiddleston Shows You How to Be a Villain, Step by Step, in Jaguar's Latest Ad | Psychology of Consumer Behaviour | Scoop.it
Tom Hiddleston was the best thing about Jaguar's villainous Super Bowl ad, and now, two months later, he gets to shine in his own two-and-a-half-minute online spot for the automaker.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications Ads Kids See Shape Beliefs As Adults 03/28/2014

MediaPost Publications Ads Kids See Shape Beliefs As Adults 03/28/2014 | Psychology of Consumer Behaviour | Scoop.it
Ads Kids See Shape Beliefs As Adults - 03/28/2014

"“Get them while they’re young.” It’s a maxim that companies and marketers have long held dear...First, when thinking about two sugary cereals -- one with a character we remember from childhood and one after our time -- we see the one from our own childhood as healthier.

Second, that favoritism persists, even after our “adult brains” are primed to think about things like nutrition, exercise and even how children are especially vulnerable to advertising. Finally, the biases are so ingrained that we bring them to thoughts about new products in the same brand family that might exist at some point down the road..."

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt

Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt | Psychology of Consumer Behaviour | Scoop.it
Australian construction workers simply aren't themselves in this amusing stunt from Clemenger BBDO in Melbourne. In fact, they're actors who shout empowering statements to women on the street in a real-world extension of Snickers' "You're not you when you're hungry" campaign.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Ads From Deep YouTube: The World's Weirdest New Commercials

Ads From Deep YouTube: The World's Weirdest New Commercials | Psychology of Consumer Behaviour | Scoop.it
Beginning today, and every Friday, we're going to be slipping on our crampons, grabbing our pickaxe and carabiners and descending into the foreboding caves of Deep YouTube in search of the world's weirdest commercials.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

▶ If Women's Roles In Ads Were Played By Men - YouTube

▶ If Women's Roles In Ads Were Played By Men - YouTube | Psychology of Consumer Behaviour | Scoop.it
"More than a piece of meat." Post to Facebook: http://on.fb.me/1iPifzZ Like BuzzFeedVideo on Facebook: http://on.fb.me/1ilcE7k Post to Twitter: http://bit.ly...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Watch now: FRONTLINE | Generation Like | PBS Video

What happens when the traditional teenage quest for identity and connection occurs online?
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications Literally, A Picture IS Worth More Than a Thousand Words 03/05/2014

MediaPost Publications Literally, A Picture IS Worth More Than a Thousand Words 03/05/2014 | Psychology of Consumer Behaviour | Scoop.it
Literally, A Picture IS Worth More Than a Thousand Words - 03/05/2014

"Traditional wisdom gave marketers three seconds to capture the consumer’s eye in the shopping aisle… or maybe 13 seconds… but how ‘bout 13 Milliseconds?!  A recent MIT study showed that using a visual in a presentation, it actually takes 13 milliseconds for your customer’s brain to identify and find meaning in it...'

more...
No comment yet.
Rescooped by k3hamilton from Consumer Behavior in Digital Environments
Scoop.it!

12 distinct social media personalities revealed including ‘Ranters’ and ‘Peacocks’ [infographic] | The Wall Blog

12 distinct social media personalities revealed including ‘Ranters’ and ‘Peacocks’ [infographic] | The Wall Blog | Psychology of Consumer Behaviour | Scoop.it

Do you like to strut your stuff when it comes to social media or do you have a tendency to get involved in protracted Twitter debates? Maybe you prefer to stay on the fringes?

 

Those are just some of the dozen distinct personalities revealed by a research project investigating the extent of the influence of social media in people’s lives.

 

The survey, conducted by online bank First Direct, found that social media, and the technology we use to access it, could be changing our personalities in quite fundamental ways as some of us exhibit traits very different on social networks to those that we have in the real world.

 

Dr David Giles, a reader in media psychology at Winchester University, who helped analyse the findings said that mobile devices in particularly have had a big impact not just on the amount of time we spend using social networks but on our personalities.



Read more: http://wallblog.co.uk/2013/04/15/12-distinct-social-media-personalities-revealed-including-ranters-and-peacocks-infographic/#ixzz2QY01Oa4v ;
Follow us: @thewalluk on Twitter


Via Russ Merz, Ph.D.
more...
Jeff Domansky's curator insight, February 18, 10:27 AM

What's your social media type?

Victor Juarez's curator insight, February 18, 3:22 PM

Curiosa inforgrafía sobre las personalidades en social media...

Alison D. Gilbert's curator insight, February 18, 4:20 PM

What is your social media personality? Read this story to find out.

Scooped by k3hamilton
Scoop.it!

Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Psychology of Consumer Behaviour | Scoop.it
Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich...
more...
Melita Valcich's curator insight, February 11, 7:00 PM

Why colour is so important!

Anabell Hilarski's curator insight, February 17, 10:18 AM
Why Is Facebook Blue? The Science Behind Colors In Marketing #Facebook #Marketing
Scooped by k3hamilton
Scoop.it!

Here's That Coke Ad, Now in Klingon, Dothraki and Pig Latin

Here's That Coke Ad, Now in Klingon, Dothraki and Pig Latin | Psychology of Consumer Behaviour | Scoop.it
If there's one good thing to come out of the recent lunatic-fringe freakout over Coca-Cola's multilingual Super Bowl ad, it's definitely this parody featuring languages that didn't quite make the original cut.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Ad of the Day: Subaru's Road-Tripping Dogs Are Cute, Funny and Almost Human

Ad of the Day: Subaru's Road-Tripping Dogs Are Cute, Funny and Almost Human | Psychology of Consumer Behaviour | Scoop.it
Chances are you've already got an idea of what the typical Subaru owner looks like: They enjoy L.L. Bean, buying granola at Whole Foods and being very involved in their kid's soccer team. And they probably have a couple of big, slobbery dogs in the backseat.
k3hamilton's insight:

too cute!

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Generation Like – FRONTLINE

Generation Like – FRONTLINE | Psychology of Consumer Behaviour | Scoop.it
FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications Samsung Told The Selfie Stops At The President 04/04/2014

Samsung Told The Selfie Stops At The President - 04/04/2014

"Samsung may be learning a lesson this week that most of us observed by watching Mr. Smith a long time ago: What flies in Hollywood doesn’t having any relation to the real politick of Washington, D.C. And so it is that headlines are calling out both Samsung and Boston Red Sox slugger David Ortiz for “punking” the President with a moment reminiscent of Ellen DeGeneres’ selfie-fulfilling prophecy at the Oscars that did, indeed, set a record for the most retweets.

Ortiz’ selfie with President Barack Obama at a White House ceremony honoring last year’s Major League Baseball champions on Tuesday was initially seen as “Big Papi” being “Big Papi.”

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

The Call - New Vodafone TV advert - YouTube

77% of the emergency services use Vodafone. Our latest TV advert highlights the everyday heroism of our emergency services. No actors, no CGI, just real fire...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

April Fools' Day 2014: The Best of the Brand Hoaxes

April Fools' Day 2014: The Best of the Brand Hoaxes | Psychology of Consumer Behaviour | Scoop.it
Happy April Fools' Day! This year, all the usual brand suspects are joined by a host of tech companies and startups in trying to throw you for a loop—a near impossibility these days. And in an odd move, American Eagle Outfitters pranked us an entire week early. Stay tuned. We'll be updating this list throughout the day.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Pepsi MAX Bus Shelter Makes Riders Think the World Is Coming to an End

Pepsi MAX Bus Shelter Makes Riders Think the World Is Coming to an End | Psychology of Consumer Behaviour | Scoop.it
Meteors and tigers and aliens, oh my.  This latest in a string of bus-shelter advertising stunts is one of the more demonic.
k3hamilton's insight:

ar

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications User Generated Content Preferred Over TV By Millennials 03/17/2014

MediaPost Publications User Generated Content Preferred Over TV By Millennials 03/17/2014 | Psychology of Consumer Behaviour | Scoop.it

"According to Crowdtap, partnered with Ipsos Media surveying 839 millennial men and women online, millennials reported spending roughly 18 hours of their day engaged with media, often viewing multiple devices simultaneously. Whether it’s called peer-created content, consumer content or user generated content (UGC), the research found that millennials spend 30% of their media consumption time with content that is created by their peers.

Jack Loechner User Generated Content Preferred Over TV By Millennials - 03/17/2014

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Ad of the Day: Tesla Thinks This Fan-Made Ad Is Out of This World, and You Will Too

Ad of the Day: Tesla Thinks This Fan-Made Ad Is Out of This World, and You Will Too | Psychology of Consumer Behaviour | Scoop.it
How do you impress Elon Musk? Combine two of his favorite things into one incredible spec commercial. That's what the enterprising creatives at Everdream Pictures did with the impressive homemade spot below for Tesla Motors, which Musk runs as CEO and chief product architect.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Professors Peeved to Learn They Don’t Own What They Teach Online | TIME.com

Professors Peeved to Learn They Don’t Own What They Teach Online | TIME.com | Psychology of Consumer Behaviour | Scoop.it
The explosion of online courses is bringing with it a debate about ownership
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Perspective is everything Rory Sutherland

The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.
(Filmed at TEDxAthens.)
more...
No comment yet.
Rescooped by k3hamilton from Consumer Behavior in Digital Environments
Scoop.it!

Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Psychology of Consumer Behaviour | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
more...
Steve Baker's curator insight, February 19, 4:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 7:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 3:55 AM

One of my students' favorite topics... XD

Scooped by k3hamilton
Scoop.it!

AMC's 'The Walking Dead' pranks New Yorkers by putting zombies in a subway grate

AMC's 'The Walking Dead' pranks New Yorkers by putting zombies in a subway grate | Psychology of Consumer Behaviour | Scoop.it
The brainsssstrust behind AMC's promotion department cooked up a ghoulish publicity stunt in time for "The Waking Dead's" mid-season premiere Sunday -- infesting Manhattan's Union Square with zombie extras.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Lay's Asks for Potato-Chip Flavors Again, Gets Some Super Revolting Ideas

Lay's Asks for Potato-Chip Flavors Again, Gets Some Super Revolting Ideas | Psychology of Consumer Behaviour | Scoop.it
Once again, a snack-food brand learns why it should carefully stage-manage any attempts to crowdsource flavor ideas on the Internet.
more...
No comment yet.