Psychology of Con...
Follow
Find
20.3K views | +0 today
 
Scooped by k3hamilton
onto Psychology of Consumer Behaviour
Scoop.it!

Shit Brides Say

Brides say some funny sh*t and at WeddingChannel.com, we couldn't love them more. Check it out at http://www.weddingchannel.com/shitbridessay.

more...
No comment yet.
Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
Your new post is loading...
Your new post is loading...
Scooped by k3hamilton
Scoop.it!

Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster

Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster | Psychology of Consumer Behaviour | Scoop.it
Honda teaches you to speed read in a series of ads which—in a nice nod to its vehicles—keep accelerating if you're up for a challenge. Apps have revolutionized speed read lately by displaying a single word on the screen at a time, one right after another in rapid succession.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos

Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos | Psychology of Consumer Behaviour | Scoop.it
Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet made these two amusing videos (in what looks like Michael's house from GTA5) explaining how to win a 2015 Radio Mercury Award—by demonstrating all the terrible radio ad clichés that will guarantee failure.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Apology Marketing Inducts Krispy Kreme Into Klub Campaign

Apology Marketing Inducts Krispy Kreme Into Klub Campaign | Psychology of Consumer Behaviour | Scoop.it
Marketing apologies continue to rack up in numbers, but the latest one from Krispy Kreme U.K. puts the icing on the donuts. Perhaps those running campaigns get anxious and pull the trigger on search,
display, email and social campaigns a bit too soon.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Coke Suspends Automated Campaign After Being Tricked Into Tweeting From 'Mein Kampf'

Coke Suspends Automated Campaign After Being Tricked Into Tweeting From 'Mein Kampf' | Psychology of Consumer Behaviour | Scoop.it
Gawker tweeted a white supremacist slogan adapted from Adolf Hitler's "Mein Kampf" ("the Fourteen Words"), using the campaign hashtag, and Coke's program unwittingly turned it into a cartoon dog
(shown).
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Disliked Super Bowl Ads Still Are Winners

Disliked Super Bowl Ads Still Are Winners | Psychology of Consumer Behaviour | Scoop.it
"Our historical data shows that from an awareness perspective, it is actually better to be seen in a somewhat "off" light than to be not seen at all -- or amplified at a tenth of the decibel level,"
says Ammiel Kamon, SVP of product and marketing for Amobee Brand Intelligence.
k3hamilton's insight:

all press is good press?

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Brands Salute MLK, but When Does Inspiring Become Exploiting?

Brands Salute MLK, but When Does Inspiring Become Exploiting? | Psychology of Consumer Behaviour | Scoop.it
Here we are celebrating the life and legacy of civil rights pioneer Dr. Martin Luther King Jr. And right on cue, brands are tweeting out messages of rememberance stamped with the company's logo, or even the product itself. To be fair, no one has tweeted anything terribly egregious today. [UPDATE: Whoops, we spoke too soon.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

McDonald's: Signs (fo real) - YouTube

For years, McDonald's signs have existed as a beacon of hope. Telling everyone, everywhere how it is. See the original: http://youtu.be/93KTpF9JDWo
k3hamilton's insight:

parody

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Ad of the Day: Erotic Shop Fits Every Visual Metaphor for Sex Into 60 Seconds (SFW)

Ad of the Day: Erotic Shop Fits Every Visual Metaphor for Sex Into 60 Seconds (SFW) | Psychology of Consumer Behaviour | Scoop.it
It's not easy to advertise X-rated products in a PG way. But Jung von Matt/Elbe does so in outlandish style with this spot for a German erotic retailer. Visual metaphors for sex are a comedy staple, and there's a bunch of them here, as the spot gets more and more absurd on its way to an explosive climactic moment.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

The Satori Generation | Adbusters

Live without dead time
k3hamilton's insight:

"They don’t want cars or brand name handbags or luxury boots. To many of them, travel beyond the known and local is expensive and potentially dangerous. They work part-time jobs—because that is what they’ve been offered—and live at home long after they graduate. They’re not getting married or having kids. They’re not even sure if they want to be in romantic relationships. Why? Too much hassle. Oh, and too expensive..."

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Alexander Wang's New Denim Ads Are More Offensive And Tired Than 'Provocative' (NSFW)

Alexander Wang's New Denim Ads Are More Offensive And Tired Than 'Provocative' (NSFW) | Psychology of Consumer Behaviour | Scoop.it
As creative director at Balenciaga and the most recent designer chosen to create a line for H&M, Alexander Wang has certainly won the respect of the fashion industry over the years. But his new denim ads, which feature not only a naked woman but ...
k3hamilton's insight:

pathetic attempt to get attention at the expense of women

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Coca-Cola Pulls Controversial 'Pin-Up Girl' Ads For Milk Launch Fairlife

Coca-Cola Pulls Controversial 'Pin-Up Girl' Ads For Milk Launch Fairlife | Psychology of Consumer Behaviour | Scoop.it
The ads drew accusations of sexism for featuring images of women wearing dresses that appear to be made of milk, in suggestive poses (including one, shown here, that imitates Marilyn Monroe's iconic
"Seven Year Itch" shoot).
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Coke Is Going To Try And Sell You Milk at twice the price, seriously.

Coke Is Going To Try And Sell You Milk at twice the price, seriously. | Psychology of Consumer Behaviour | Scoop.it
Soda sales are falling, so Coca-Cola is getting ready to sell us a new drink. You may have heard of it. It's called milk. It comes from cows.

Coke's new milk isn't just plain old white stuff, though. Called FairLife, the new drink is marketed as &...
k3hamilton's insight:

this says it all: “We’ll charge twice as much for it as the milk we're used to buying in a jug,” they hoping it will "rain money"

 

pathetic

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Public Perceptions of Privacy and Security in the Post-Snowden Era

Public Perceptions of  Privacy and Security in the Post-Snowden Era | Psychology of Consumer Behaviour | Scoop.it
A majority of Americans feel that their privacy is being challenged along such core dimensions as the security of their personal information and their ability to retain confidentiality.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Company Makes Offensive Ad, Then Shows You Exactly How Not to Deal With the Backlash

Company Makes Offensive Ad, Then Shows You Exactly How Not to Deal With the Backlash | Psychology of Consumer Behaviour | Scoop.it
It's getting hard to keep track of brands' social media fails of late, but the latest comes from Seasalt and Co., a Florida-based graphic design company that sells Photoshop tools. And this one was a multipart mess. First, Seasalt posted a truly bizarre ad on Facebook, showing an ominous looking tree with a noose tied to it.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

YouTube is 10 years old: the evolution of online video

YouTube is 10 years old: the evolution of online video | Psychology of Consumer Behaviour | Scoop.it
Ten years is a long time on the internet, especially when 300 hours of video are uploaded to your site every minute. On YouTube’s 10th birthday, we trace the growth and growing pains of online video
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Coke gets into moo juice with premium-price milk

Coke gets into moo juice with premium-price milk | Psychology of Consumer Behaviour | Scoop.it
Coca-Cola, the kingpin of all things carbonated, is about to go dairy. The beverage giant announced on Tuesday
k3hamilton's insight:

Just what the world doesn't need. Coca Cola selling altered milk that lasts 90 days. Barf..Fairlife?->StupidLife

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Super Bowl Ads Losing Their Reason To Be

Super Bowl Ads Losing Their Reason To Be | Psychology of Consumer Behaviour | Scoop.it
Super Bowl commercials, for many of the creators and viewers, have become something like the advertising equivalent of turkey on Thanksgiving. It's a tradition. We create/consume because we always
have. One piece of research from Wywy found many Super Bowl advertisers didn't even tie in their ads to any online afterlife, like a Twitter hashtag.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Ralph Lauren apologizes for Native American ads

Ralph Lauren apologizes for Native American ads | Psychology of Consumer Behaviour | Scoop.it
Ralph Lauren apologized after its holiday ad campaign was criticized for featuring photos of stoic Native Americans dressed in Western attire.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Restaurant Marketing Watch: McDonald's 'Signs' ad sparks controversy | Advertising content from Nation's Restaurant News

Restaurant Marketing Watch: McDonald's 'Signs' ad sparks controversy | Advertising content from Nation's Restaurant News | Psychology of Consumer Behaviour | Scoop.it
What some see as tacky, others see as inspiring
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Shticky And Sticky Meet 'Mensch On A Bench'

Shticky And Sticky Meet 'Mensch On A Bench' | Psychology of Consumer Behaviour | Scoop.it
Neal Hoffman believes he has a brand he can build on. In addition to taking the product -- a stuffed doll named Moshe the Mensch, a bench, and a book that teaches kids about Hanukkah -- on "Shark
Tank" to seek additional investment money, he's busy selling the cute little Moshe as hard as he can heading into this year's Festival of Lights. On its blog, Target says the toy is "flying off
shelves."
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Cards Against Humanity Got 30,000 People to Buy Actual Shit for $6 a Box on Black Friday

Cards Against Humanity Got 30,000 People to Buy Actual Shit for $6 a Box on Black Friday | Psychology of Consumer Behaviour | Scoop.it
Cards Against Humanity always does something fun on Black Friday. This year, it sold boxes of bullshit—actual bullshit—to 30,000 people, many of whom were surprised to receive a box of bullshit.
k3hamilton's insight:

sold out in 2 hours..what a steal!

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

When You Overcharge A Harvard Business Professor $4, Don't Blow Him Off

When You Overcharge A Harvard Business Professor $4, Don't Blow Him Off | Psychology of Consumer Behaviour | Scoop.it
One of the worst things a restaurant can do when it learns it's overcharged a customer is to shrug it off and say "Oh, we'll get around to fixing that." This is especially true when that customer i...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Dear Coca-Cola, Stop Using Pin-Up Girls To Sell Us Milk

Dear Coca-Cola, Stop Using Pin-Up Girls To Sell Us Milk | Psychology of Consumer Behaviour | Scoop.it
Coca-Cola have employed the trusty help of pin-up girls to help sell their new "premium milk product", Fairlife.

But rather than drinking the milk (as regular people do) these ladies are wearing it - or rather, appear to be bathed in it...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

ABC News Hopes You Like Its New Facebook-Based Newscast- news in a minute?

ABC News Hopes You Like Its New Facebook-Based Newscast- news in a minute? | Psychology of Consumer Behaviour | Scoop.it
ABC News today launched the first daily newscast for social media hosted by an evening news anchor. Every weekday on Facebook, World News Tonight's David Muir presents Facecast: The One Thing, a on...
k3hamilton's insight:

Our future when news comes from facebook?

 

one minute news on facebook..sesame street for adults?

more...
No comment yet.