Viral Marketing Campaign for AMC Unleashes Zombies on Unsuspecting New Yorkers | Psychology of Consumer Behaviour |

"In what is probably the best viral marketing campaign in the history of ever, AMC paired up with ad agency Thinkmodo to execute and produce this video that asks the age old question: Can zombies and humans co-exist?

To find out, the ad agency dispatched 13 actors dressed in full-on zombie make-up on the streets of New York to interact with people, and at one point some squirrels. Spoiler alert, the answer to their question is a resounding "no," Tanya Ghahremani