You are Superman...Unclothe catalog models - Moosejaw's new X-Ray augmented reality app ~ New Techie | Psychology of Consumer Behaviour | Scoop.it

The Moosejaw X-Ray App is an augmented reality experience designed to work with the Moosejaw Winter Catalog (Available November 15, 2011).

X-RAY SCANNER:
Experience the latest Moosejaw Outdoor Gear and Apparel Catalog in a whole new way. Once the X-Ray App is installed and opened, simply aim your device’s camera at pages in the catalog to activate the X-Ray scanner.

Through the app you’ll see what our models are wearing underneath the best stuff from The North Face, Patagonia, Arc’teryx, Moosejaw and more.
Read more: http://www.newtechie.com/2011/11/unclothe-their-catalog-models-moosejaws.html#ixzz1dgiuU2qK