Women Bungee Jump Into Giant Plunging Cleavage on Wonderbra Ad | Adweek | Psychology of Consumer Behaviour | Scoop.it
Wonderbra has developed a new bra called the Ultimate Plunge, which the marketer says gives women "the confidence to embrace the plunging neckline trend." And speaking of bravery and plunging, the marketer introduced the product with a grand stunt...

 

check imagery on building above the ad