Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Male Advertising Stereotypes are Backfiring

Male Advertising Stereotypes are Backfiring | Psychology of Consumer Behaviour | Scoop.it
Advertisements using overexaggerated male stereotypes actually have a negative impact on men's willingness to buy a product.
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Stereotype Debunked: Women Buy More Technology Than Men

Stereotype Debunked: Women Buy More Technology Than Men | Psychology of Consumer Behaviour | Scoop.it
Women are more likely than men to purchase tablets, laptops and smartphones, according to a new study.
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