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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Sorry, Young Man, You're Not the Most Important Demographic in Tech

Sorry, Young Man, You're Not the Most Important Demographic in Tech | Psychology of Consumer Behaviour | Scoop.it
Despite companies' hamfisted, male-focused marketing efforts, women are the dominant users of a wide variety of new technologies.
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Fotoshop by Adobé (Photoshop by Adobe)

This commercial isn't real, neither are society's standards of beauty.

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Marketing To Women: How To Get It Right | Fast Company

Marketing To Women: How To Get It Right | Fast Company | Psychology of Consumer Behaviour | Scoop.it

"According to a recent report by She-conomy, women account for 85% of all consumer purchases, including everything from autos to health care, and spend about $5 trillion annually, over half of the U.S. GDP. Women also dominate social sharing and online content creation; according to a report by bazaarvoice, women produced 60% of user-generated content in Q2 of 2011 and, interestingly, are generally more positive than men.So you’d have thought marketers would appreciate the importance of the female demographic. And yet, according to the same report by She-conomy, 91% of women said that advertisers don’t understand them. So where is it going wrong and, more importantly, which companies are getting it right, and how?.."

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