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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications 10 Factors Of Viral Propensity 11/11/2011

10 Factors Of Viral Propensity - 11/11/2011...

Authentic, Irreproducible, Odd, Funny, Musical, Surprise, Wow-Impressive, Parodied, Embarrassing, Timely

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Thinking vs. Feeling: The Psychology of Advertising

Thinking vs. Feeling: The Psychology of Advertising | Psychology of Consumer Behaviour | Scoop.it
Do ads with facts work better than ads that appeal through emotion and aspiration?
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Great Ad 12: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog

Great Ad 12: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog | Psychology of Consumer Behaviour | Scoop.it

Adage, the marketing history reference resource, lauded John Caples as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, where he wrote, arguably, the 20th century’s most successful such ad.” While Caples’ disciple, David Ogilvy, called this copywriter and his famous work “one of the most effective there has ever been.”

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Why Funny TV Commercials Work

Why Funny TV Commercials Work | Psychology of Consumer Behaviour | Scoop.it
Advertising is about attracting, holding, and focusing attention. And nothing gets our attention like a funny TV spot. But funny is a double-edged sword.
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