Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
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Volkswagen: Eyes on the road - YouTube

Uploaded with permission from Ad Agency Ogilvy Beijing and Volkswagen for http://adsoftheworld.com
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Sunny Side: 2013 Volkswagen Game Day Video with Jimmy Cliff (Get Happy)

In this pre-game release video Volkswagen and reggae legend Jimmy Cliff join together to infuse much-needed positivity and good vibes into a world that's bec...
k3hamilton's insight:

reminds one of Coke on the Hilltop.

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Playing The Beetle 3-track feat. Walk Off The Earth

Click between three different versions of the Walk Off The Earth song, "Gang of Rhythm". Each button brings you to a different location, with a different Bee...
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New Volkswagen comes to life in Augmented reality ads on billboards

New Volkswagen comes to life in Augmented reality ads on billboards | Psychology of Consumer Behaviour | Scoop.it

"How many people are actually going to pull out their phones or tablets and actually engage with the campaign...  you have to take you hat off to them for trying something different. One of the most iconic cars ever made has been given a new lease of life with this campaign."

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Chantelle Pulevaka's curator insight, September 30, 2014 5:50 AM

Creative advertisement where people use their smart phones and tablets for the advertisement to come to life.