H&M is taking some heat for pasting the heads of real models on computer-generated bodies in swimwear and lingerie photos on its site. To be more precise, the client is using one virtual body, rendered in different skin tones to match the faces.
(More reasons to feel you just aren't good enough, perfect enough and need to buy H&M clothes. It's not just that you can't live up to the airbrushed model. You'll never measure up against the perfect virtual model body that has the same perfect body and pose again and again and again..Yikes)