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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications User Generated Content Preferred Over TV By Millennials 03/17/2014

MediaPost Publications User Generated Content Preferred Over TV By Millennials 03/17/2014 | Psychology of Consumer Behaviour | Scoop.it

"According to Crowdtap, partnered with Ipsos Media surveying 839 millennial men and women online, millennials reported spending roughly 18 hours of their day engaged with media, often viewing multiple devices simultaneously. Whether it’s called peer-created content, consumer content or user generated content (UGC), the research found that millennials spend 30% of their media consumption time with content that is created by their peers.

Jack Loechner User Generated Content Preferred Over TV By Millennials - 03/17/2014

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The Rise of the Sharing Economy

The Rise of the Sharing Economy | Psychology of Consumer Behaviour | Scoop.it
Discover what startup founders and users have to say about the current state and future potential of the shared economy trend.
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A roundup of Union Station flood funnies

A roundup of Union Station flood funnies | Psychology of Consumer Behaviour | Scoop.it
Union Station flood funnies have, well, flooded the Internet in the wake of today's shutdown of Toronto's busiest transit hub. Man, do we ever love to get excited about weather-related mishaps.
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Here Are Your 5 Doritos 'Crash the Super Bowl' Finalists | Adweek

Here Are Your 5 Doritos 'Crash the Super Bowl' Finalists | Adweek | Psychology of Consumer Behaviour | Scoop.it
Subtly clever, sublimely crafted storytelling that tenderly tickles the funny bone, delights the intellect and pokes gentle fun at our everyday follies and foibles.
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