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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Does Anyone Really Believe Advertising Any More? [INFOGRAPHIC]

Does Anyone Really Believe Advertising Any More? [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Lab42's study reveals that 76% of its respondents think advertisements contain exaggerated claims. How is advertising's credibility? Here's an infographic.

"One surprising result was that only 8% of the respondents thought sexy ads made a product more memorable. But not surprisingly, 92% of that group were men. You'll certainly recognize the way the respondents believed men and women are portrayed in ads, with men often characterized as sports-obsessed, womanizing and idiotic, while women are stereotypically depicted as shopping-obsessed, family-oriented and promiscuous. No wonder so many people are turned off by ads."

k3hamilton's insight:

3% of people must be crazy.

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tobibiko's curator insight, January 9, 2013 2:18 AM

3% of people must be crazy.

Kirk Helferich's curator insight, January 9, 2013 9:22 AM

3% of people must be crazy.

HADASSAab73's comment, September 2, 2013 8:15 AM
looking stylish and excellent information for clothing.My sister usually go for amazon.com with amazon coupons to get extra savings along with normal discounts for buying clothes & many other fashionable items like.shoes,clothing,jewellery,apparels,grocery,watches,...etc
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MediaPost Publications Who do you trust? Trust Is Earned, According To Consumers 04/19/2012

Trust Is Earned, According To Consumers - 04/19/2012...

"92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, an increase of 18% since 2007. Online consumer reviews are the second most trusted form of advertising with 70% of global consumers surveyed online indicating they trust this platform, an increase of 15% in four years."

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