Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Hunter and bear's 2012 birthday party

They're back with a surprise guest...#tippexperience2...
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Transmedia Legitimation: Dark Score Stories and the A&E Brand

Transmedia Legitimation: Dark Score Stories and the A&E Brand | Psychology of Consumer Behaviour | Scoop.it
When I was alerted to the existence of Dark Score Stories, the transmedia marketing initiative that serves as a prequel to A&E’s upcoming adaptation of Stephen King’s Bag of Bones, I was interested for two reasons...

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Personalized Entertainment – Social, Transmedia Storytelling

Personalized Entertainment – Social, Transmedia Storytelling | Psychology of Consumer Behaviour | Scoop.it

"Grab some nibbles, pour yourself a drink, and sit down. You’re now ready to immerse yourself in a TV show. And then you notice that CSI Miami is placing Facebook photos of your aunt, uncle, and cousins onto the desk of a perp. Lean forward, and keep your eyes peeled, updates from your Facebook page are about to be incorporated into your favorite TV show’s narrative. (Your best friend becomes the suspect!) As you immerse yourself in the story, the story immerses itself in your social world. In this context, online meets offline and your family and friends will never look the same again!"

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Transmedia Storytelling: It’s the Story Stupid | Psychology Today

Transmedia Storytelling: It’s the Story Stupid | Psychology Today | Psychology of Consumer Behaviour | Scoop.it
In transmedia storytelling, the locus of control is with the audience By Pamela Brown Rutledge, Ph.D., M.B.A....
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Ad crafting updated, the basics of transmedia planning


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Transmedia: Introducing a Future Where We Will Live the Story (Part 1)

Transmedia: Introducing a Future Where We Will Live the Story (Part 1) | Psychology of Consumer Behaviour | Scoop.it
Part One of Sparrow Hall's article for Pomp & Circumstance Magazine - As revenue grows more elusive in the entertainment business, industry leaders are recognizing the power of transmedia (cross-platform) storytelling to captivate audiences and...
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Living in StoryWorld: Q&A with Transmedia author Sparrow Hall | Sparksheet

Living in StoryWorld: Q&A with Transmedia author Sparrow Hall | Sparksheet | Psychology of Consumer Behaviour | Scoop.it
Sparksheet is heading to San Francisco next month for StoryWorld, the first-ever gathering of artists, brands and media outlets involved with transmedia storytelling.
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How Zyrtec Turned Its YouTube Videos Into a Viral Game

How Zyrtec Turned Its YouTube Videos Into a Viral Game | Psychology of Consumer Behaviour | Scoop.it
Queen Latifah, Samsung Galaxy Tabs and dogs. Those aren't the usual elements of a successful social media marketing campaign, but allergy medication Zyrtec seems to have pulled all those together and made it work.
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