Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Tag, You're It: Audience Targeting Shifting From Browsers To Pages 01/25/2014

MediaPost Publications Tag, You're It: Audience Targeting Shifting From Browsers To Pages 01/25/2014 | Psychology of Consumer Behaviour | Scoop.it
Tag, You're It: Audience Targeting Shifting From Browsers To Pages - 01/25/2014
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Computer Vision Invades Public Cameras to Track the People | Wired Enterprise | Wired.com

Computer Vision Invades Public Cameras to Track the People | Wired Enterprise | Wired.com | Psychology of Consumer Behaviour | Scoop.it

"Cara, a system that’s already under test in various retail stores and malls. Fashioned by a team of eight engineers at Sosa’s New York-based startup, IMRSV, this new-age creation uses simple cameras, including web cams, to detect faces and other discerning personal features, and the hope is that businesses can use this information to hone their operations, including, perhaps, tailoring digital advertisements to suit particular types of people.

The tool is just one of several new contraptions that tap cameras in public spaces, using “computer vision” algorithms to track what people are up to — and respond accordingly. Another New York-based startup, Placemeter, is using urban cameras — including street traffic cams — to give the average consumer a way of determining how crowded it might be when they turn up at a local store, restaurant, or some other public place. ...

 
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How Exactly Websites Track And Stalk You With Their Ads

How Exactly Websites Track And Stalk You With Their Ads | Psychology of Consumer Behaviour | Scoop.it
Last year, our very own Danny Stieben wrote an article about DuckDuckGo, one of the newest search engines to break through in popularity–some people even prefer it over Google.
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Activist Post: Incentivizing citizens spying through ‘soft control’ and cell phones

Activist Post: Incentivizing citizens spying through ‘soft control’ and cell phones | Psychology of Consumer Behaviour | Scoop.it

Madison Ruppert, Contributing Writer
Activist Post

"Like me, chances are you have probably never heard of the concept of “crowd soft control,” or just “soft control,” for that matter.

“Soft control” is a way to leverage the millions of cell phones owned by Americans across the United States of America in order to assist in massive data gathering – and potentially surveillance – operation; and with 88% of Americans now owning a cell phone, this shouldn’t be all too difficult.

This goes far beyond the data collection of Silicon Valley giants and even the surveillance capabilities already available via smartphone applications..."

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Big Data and the Stalker Economy - Forbes

Big Data and the Stalker Economy - Forbes | Psychology of Consumer Behaviour | Scoop.it

VideoCrack is being served in Silicon Valley. An enthusiastic crowd of geeks and suits -- all of them "data scientists"

“if you’re not paying for the service, you’re the product.”

"Big data is strategic now. Facebook is valued at around $100 billion because it has collected a treasure trove of data that may unlock the secrets of selling more things to more people. Most other companies would like to have whatever they’re having. Google offers free email, word processing, mapping, analytics, video, videoconferencing and much more because they’re selling us to advertisers. The byword these days is, “if you’re not paying for the service, you’re the product.” Before turning to the ethical choices at hand, let me offer a mini paean to big data. I love big data, and not just because of my background in econometrics. A few things to love about it include:..."

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How to stop Google ads from tracking you on the web

How to stop Google ads from tracking you on the web | Psychology of Consumer Behaviour | Scoop.it
It was recently revealed that Google and a number of advertisers had found a way to bypass some privacy features in modern web browsers, allowing them...
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We're watching: malls track shopper's cell phone signals to gather marketing data

We're watching: malls track shopper's cell phone signals to gather marketing data | Psychology of Consumer Behaviour | Scoop.it
Using technology from Path Intelligence, major malls and retailers are gathering "survey data" on shoppers' movements by using their cell phone signals as "cookies" to follow them through their retail adventures.

The technology, from Portsmouth, England based Path Intelligence, is called Footpath.

 

"While Footpath uses only the signal fingerprint of the phone, it does give a fairly accurate record of where the phone has travelled through a mall."

 

"There's just one problem with this type of detailed tracking: it's technically illegal, according to Mark Rasch, the director of cybersecurity at CSC. Thanks to court interpretations of provisions in the USA PATRIOT Act, he said in a recent blog, devices that measure cell phones' signal strength could be considered to be "pen registers"—monitoring devices that require a warrant."

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London bans trash cans that spy on smartphone users | Toronto Star

London bans trash cans that spy on smartphone users  | Toronto Star | Psychology of Consumer Behaviour | Scoop.it

"Officials demanded Monday that an advertising firm stop using a network of high-tech trash cans to track people walking through London’s financial district. ......The trash cans join a host of everyday objects from televisions to toilets that are being manufactured with the ability to send and receive data, opening up new potential for interaction — and surveillance...."

k3hamilton's insight:

yikes..spy bins..garbage out- you in

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MediaPost Publications Privacy Expert Warns Of 'Database Of Ruin' 08/24/2012

Privacy Expert Warns Of 'Database Of Ruin' - 08/24/2012...
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MediaPost Publications Commercials Targeted To Your Emotional State? 06/12/2012

MediaPost Publications Commercials Targeted To Your Emotional State? 06/12/2012 | Psychology of Consumer Behaviour | Scoop.it
Commercials Targeted To Your Emotional State?

by Wayne Friedman

 

"...Microsoft has sought a patent that would allow advertisers to target customers based on their emotions. Software would monitor the tone and content of one’s online history, search queries, emails, etc. Basically, you’d have to turn off almost all privacy controls...."

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It's Not All About You: What Privacy Advocates Don't Get About Data Tracking on the Web

It's Not All About You: What Privacy Advocates Don't Get About Data Tracking on the Web | Psychology of Consumer Behaviour | Scoop.it
People condemn targeted advertising for its "creepiness" but the real issue is that we are giving private companies more power.

"Rather than caring about what they know about me, we should care about what they know about us. Detailed knowledge of individuals and their behavior coupled with the aggregate data on human behavior now available at unprecedented scale grants incredible power. Knowing about all of us - how we behave, how our behavior has changed over time, under what conditions our behavior is subject to change, and what factors are likely to impact our decision-making under various conditions - provides a roadmap for designing persuasive technologies. For the most part, the ethical implications of widespread deployment of persuasive technologies remains unexamined..."

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TechCrunch | Why Google+ Doesn’t Care If You Never Come Back

TechCrunch | Why Google+ Doesn’t Care If You Never Come Back | Psychology of Consumer Behaviour | Scoop.it
Ad targeting. Google+ is designed to power ad targeting, and for that it only needs you to sign up once.
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Here's How People Look at Your Facebook Profile -- Literally

Here's How People Look at Your Facebook Profile -- Literally | Psychology of Consumer Behaviour | Scoop.it
Ever wonder what draws the most attention on social media profiles? We recorded actual eye movements to show you.
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Facebook Reveals its User-Tracking Secrets -You might throw up your cookies

Facebook Reveals its User-Tracking Secrets -You might throw up your cookies | Psychology of Consumer Behaviour | Scoop.it
For the first time, Facebook has revealed details about how it tracks users across the web.
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