Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
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TOYOTA GT86: 'The Real Deal' TV Advert

A man trapped inside a fake CGI city discovers a Toyota GT86 from the real world. He feels alive for the first time and decides to make his escape. To find o...
k3hamilton's insight:

the product makes you feel alive- symbolic self-completion theory

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Toyota Camry 2012 Big Game :60 Commercial - It's Reinvented

Toyota reinvents more than the Camry in this extended version of the blockbuster commercial that started it all. What would you like #reinvented? Click here ...
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Toyota’s latest augmented reality viral marketing campaign | ZDNet

Toyota’s latest augmented reality viral marketing campaign | ZDNet | Psychology of Consumer Behaviour | Scoop.it
In preparation for the debut of their hotly anticipated FT-86 Coupe Toyota have launched an impressive viral campaign across Facebook, Twitter and thr...
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This horrific Camry -crash is sponsored by ... Toyota

This horrific Camry -crash is sponsored by ... Toyota | Psychology of Consumer Behaviour | Scoop.it
In one of the more bizarre instances of auto advertising, a YouTube video that shows an elderly Florida woman crashing her 2004 Toyota Camry through a Publix supermarket, injuring 10 people, is sponsored by Toyota.
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People Person (:30): Toyota Prius Family

Not long ago, there was one model of Prius for everyone to share. But now that one Prius has become a family: There's one for everyone. There's the original ...

 

and The making of the ad here http://www.youtube.com/watch?v=4qmsV6SFSa8

 

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Nic Florimo's curator insight, September 17, 2013 8:14 PM

marketing pitch for toyota, promoting prius hybrid technology