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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Toshiba Laptops | Medical Tester Commercial

This professional medical test subject is fine with being a guinea pig. Except when it comes to his laptop, the fully-thought-through Satellite® Ultrabook™. ...
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Toshiba's Human Guinea Pig Offends Real Test Subjects

Toshiba's Human Guinea Pig Offends Real Test Subjects | Psychology of Consumer Behaviour | Scoop.it
You don't often hear about the clinical research community raising a ruckus, but Toshiba's new ad seems to be getting the lab crowd in a lather.
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