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Psychology of Consumer Behaviour
Why, oh why do we buy?
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TED - Ads Worth Spreading playlist

This is an overview of the 2012 TED Ads Worth Spreading winners and their work.
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Sharpie Presents: Coffee Cup to Canvas- TED Award

Sharpie is thrilled to receive the prestigious 2012 TED Award for "Ads Worth Spreading" for Sharpie Squad member Cheeming Boey's inspiring video of how he st...
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Rory Sutherland: Life lessons from an ad man | Video on TED.com

TED Talks Advertising adds value to a product by changing our perception, rather than the product itself.
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MediaPost Publications TED: Story Key To 'Ads Worth Spreading' 10/26/2012

MediaPost Publications TED: Story Key To 'Ads Worth Spreading' 10/26/2012 | Psychology of Consumer Behaviour | Scoop.it
TED: Story Key To 'Ads Worth Spreading' - 10/26/2012...

 

An initiative designed to “recognize and reward innovation, ingenuity and intelligence in advertising,” TED’s Ads Worth Spreading looks to showcase ads that married content with technology. “TED began Ads Worth Spreading to provide a platform for conversations about creating not just effective advertising, but great content,” according to the report. “It was an opportunity for the advertising industry to step outside of itself and see how it fits in the zeitgeist.”

For the first time, TED employed ACE Metrix to test each of the 10 advertisements with consumers to see how they performed for a U.S. audience. The point, says Ace Metrix CEO Peter Daboll, was to show the videos were more than just creative exercises....

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Pamela Meyer: How to spot a liar | Video on TED.com

Our Post Truth Sociey

TED Talks On any given day we're lied to from 10 to 200 times, and the clues to detect those lies can be subtle and counter-intuitive.

* Speech-a non contrated denial- distancing language- qualifying language "in a candor"

*Chattering with your finger tips- liars freeze upper body and look you in the eye..fake smile--eyes show the fake smile

Hot Spots- discrepancy between words and actions- check attitude-honest is helpful- disceptive looks down and tells in strict chronological order-over sharing- the smile-Duping Delight

Expression of contempt-one lip up and in (asymmetrical) -Change vocal tone lower, put barrier between.

Many of these just red flags but when in cluster beware

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