There Is No Turning Back, Says Matrix-Inspired Mystery Site | Psychology of Consumer Behaviour |
A new Matrix-inspired mystery site is making the rounds.


"But it wants us to associate whatever it is with The Matrix. The script for the short video that plays upon arrival to the site is adapted from a famous scene in which Neo must chose whether to swallow a red pill and learn more about the Matrix or a blue pill and live an ordinary life.

The site’s video instead presents two pill-shaped icons.

“You click the blue icon and you continue browsing the web blindfolded,” it says. “You click the red icon, you stay in wonderland. Remember, all I’m offering is the truth, nothing more.”


What's it for, and whatever it is will it live up to the hype?