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Psychology of Consumer Behaviour
Why, oh why do we buy?
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It's Not All About You: What Privacy Advocates Don't Get About Data Tracking on the Web

It's Not All About You: What Privacy Advocates Don't Get About Data Tracking on the Web | Psychology of Consumer Behaviour | Scoop.it
People condemn targeted advertising for its "creepiness" but the real issue is that we are giving private companies more power.

"Rather than caring about what they know about me, we should care about what they know about us. Detailed knowledge of individuals and their behavior coupled with the aggregate data on human behavior now available at unprecedented scale grants incredible power. Knowing about all of us - how we behave, how our behavior has changed over time, under what conditions our behavior is subject to change, and what factors are likely to impact our decision-making under various conditions - provides a roadmap for designing persuasive technologies. For the most part, the ethical implications of widespread deployment of persuasive technologies remains unexamined..."

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How Companies Learn Your Secrets- Target customers, you are a number

How Companies Learn Your Secrets- Target customers, you are a number | Psychology of Consumer Behaviour | Scoop.it
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.

 

"The desire to collect information on customers is not new for Target or any other large retailer, of course. For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores. Whenever possible, Target assigns each shopper a unique code — known internally as the Guest ID number — that keeps tabs on everything they buy. “If you use a credit card or a coupon, or fill out a survey, or mail in a refund, or call the customer help line, or open an e-mail we’ve sent you or visit our Web site, we’ll record it and link it to your Guest ID,” Pole said. “We want to know everything we can.”

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Big Data and the Stalker Economy - Forbes

Big Data and the Stalker Economy - Forbes | Psychology of Consumer Behaviour | Scoop.it

VideoCrack is being served in Silicon Valley. An enthusiastic crowd of geeks and suits -- all of them "data scientists"

“if you’re not paying for the service, you’re the product.”

"Big data is strategic now. Facebook is valued at around $100 billion because it has collected a treasure trove of data that may unlock the secrets of selling more things to more people. Most other companies would like to have whatever they’re having. Google offers free email, word processing, mapping, analytics, video, videoconferencing and much more because they’re selling us to advertisers. The byword these days is, “if you’re not paying for the service, you’re the product.” Before turning to the ethical choices at hand, let me offer a mini paean to big data. I love big data, and not just because of my background in econometrics. A few things to love about it include:..."

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