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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Commercials Targeted To Your Emotional State? 06/12/2012

MediaPost Publications Commercials Targeted To Your Emotional State? 06/12/2012 | Psychology of Consumer Behaviour | Scoop.it
Commercials Targeted To Your Emotional State?

by Wayne Friedman

 

"...Microsoft has sought a patent that would allow advertisers to target customers based on their emotions. Software would monitor the tone and content of one’s online history, search queries, emails, etc. Basically, you’d have to turn off almost all privacy controls...."

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Why Your Car Is The Next Advertising Battleground | Fast Company

Why Your Car Is The Next Advertising Battleground | Fast Company | Psychology of Consumer Behaviour | Scoop.it

"The time is ripe for the next generation of Contextual Branding--the art of sending the right message, to the right audience, at the right time. Japan is unquestionably the leader in this form of advertising...They're working on a future where the media can target potential customers with bull's-eye accuracy and they're willing to pay for personal information with hefty discounts...."

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