Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Amazon's Showrooming Victims List: Best Buy, Walmart, Target 12/13/2012

Amazon's Showrooming Victims List: Best Buy, Walmart, Target - 12/13/2012
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"Showrooming is the practice of examining merchandise in a brick and mortar retail store without purchasing it there, then shopping online to find a lower price for the same item. Online storesoften offer lower prices than brick and mortar stores because they do not have the overhead cost.Showrooming can be costly to retailers, not only in the loss of the sale, but also due to damage caused to the store's floor samples of a product."

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How Companies Learn Your Secrets- Target customers, you are a number

How Companies Learn Your Secrets- Target customers, you are a number | Psychology of Consumer Behaviour | Scoop.it
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.

 

"The desire to collect information on customers is not new for Target or any other large retailer, of course. For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores. Whenever possible, Target assigns each shopper a unique code — known internally as the Guest ID number — that keeps tabs on everything they buy. “If you use a credit card or a coupon, or fill out a survey, or mail in a refund, or call the customer help line, or open an e-mail we’ve sent you or visit our Web site, we’ll record it and link it to your Guest ID,” Pole said. “We want to know everything we can.”

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