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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Newcastle Brown Ale's Super Bowl Ad Teaser Is the Best You'll See This Year

Newcastle Brown Ale's Super Bowl Ad Teaser Is the Best You'll See This Year | Psychology of Consumer Behaviour | Scoop.it
God bless Newcastle Brown Ale. As much as we all enjoy advertising when it's good, so much of it—as Newcastle would say—is bollocks.
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Doritos Picks 5 'Crash the Super Bowl' Finalists, and There's Already a Clear Winner

Doritos Picks 5 'Crash the Super Bowl' Finalists, and There's Already a Clear Winner | Psychology of Consumer Behaviour | Scoop.it
You've got to hand it to "Finger Cleaner" for nailing an edgy, icky tone that really sticks out among the five finalists in Doritos' annual "Crash the Super Bowl" contest for consumer-generated commercials.
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yuck

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2013 Budweiser Super Bowl Ad — The Clydesdales: "Brotherhood"

See Budweiser's 2013 Super Bowl ad featuring our famous Clydesdales horses — and introducing our newest foal, who was just 7 days old during the shoot. For m...
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baby animals- name them with social media- old ideas in new ways.Budweiser goes for sentimental

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Sunny Side: 2013 Volkswagen Game Day Video with Jimmy Cliff (Get Happy)

In this pre-game release video Volkswagen and reggae legend Jimmy Cliff join together to infuse much-needed positivity and good vibes into a world that's bec...
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reminds one of Coke on the Hilltop.

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The 2012 Super Bowl: The Year Advertisers Gave It All Away | Mediaworks: Tuning In - Advertising Age

The 2012 Super Bowl: The Year Advertisers Gave It All Away | Mediaworks: Tuning In - Advertising Age | Psychology of Consumer Behaviour | Scoop.it
This year's Super Bowl may have marked the end of the annual ad event as we know it.

"The Digital Divide: Super Bowl advertisers, once a pretty unified group of marketers, have been torn in two."

"Lesson: In a new-media frenzy, sticking to old-school tactics can still win out."

"Lesson: Old rules based upon TV commercials are bending, if not breaking outright."

"Lesson: Don't put a new agency into a straitjacket by making it rehash old work."

"Lesson: Even when you have new things to offer, try to give the people what they want."

 

 

 

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Why Madonna Isn't Getting Paid For Her Super Bowl Halftime Gig - Forbes

Why Madonna Isn't Getting Paid For Her Super Bowl Halftime Gig - Forbes | Psychology of Consumer Behaviour | Scoop.it
When Madonna performs her Super Bowl XVLI halftime set, she won’t be earning a penny. Why? Same reason the Black Eyed Peas didn’t get paid for theirs last year—halftime show acts perform for free.
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Guide to the Super Bowl Dog Commercials

Guide to the Super Bowl Dog Commercials | Psychology of Consumer Behaviour | Scoop.it
By Joe Wilkes

With commercials during Super Bowl XLVI going for 3 to 4 million dollars for a 30-second spot, it's hard to blame advertisers for turning to talent that will work for treats.
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Toyota Camry 2012 Big Game :60 Commercial - It's Reinvented

Toyota reinvents more than the Camry in this extended version of the blockbuster commercial that started it all. What would you like #reinvented? Click here ...
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The Dog Strikes Back: 2012 Volkswagen Game Day Commercial

In this extended version of the 2012 Game Day commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and an intergalac...

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Super Bowl: Are Ads Worth The Millions?

Super Bowl: Are Ads Worth The Millions? | Psychology of Consumer Behaviour | Scoop.it
In an H&M ad to air during the Super Bowl, David Beckham poses in briefs to promote his Bodywear line. But what seems like a surefire attention-getter could be a multimillion-dollar mistake.
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Honda Unveils Ferris Bueller Ad, and It Is Awesome? | Adweek

Honda Unveils Ferris Bueller Ad, and It Is Awesome? | Adweek | Psychology of Consumer Behaviour | Scoop.it
This is going to be a huge crowd-pleaser on Sunday. After auto blog Jalopnik blew the lid off the teaser ad last Friday, Honda has released its Ferris Bueller spot for the Super Bowl on YouTube—actually, a two-minute-plus extended version of it.

 

(Not sure about the "awesome" bit)

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Bottom Line - Super Bowl becoming the social media event of the season for advertisers

Bottom Line - Super Bowl becoming the social media event of the season for advertisers | Psychology of Consumer Behaviour | Scoop.it

The Super Bowl has always been a social event, but during this year's battle pitting the New York Giants against the New England Patriots, getting social will happen on screens and the sofa.
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The Bark Side: 2012 Volkswagen Game Day Commercial Teaser

A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. Love Star Wars and Volkswagen? Create an Inte...
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Super Bowl commercials are mostly ineffective, study finds

Super Bowl commercials are mostly ineffective, study finds | Psychology of Consumer Behaviour | Scoop.it
As advertisers spend hundreds of millions of dollars for a few seconds of commercial time during this year’s Super Bowl , a new study reveals the vast majority of those ads are not actually effective.
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Official Ram Trucks Super Bowl Commercial "Farmer"

And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer. God said, "I need somebody willing to ge...
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sentimental

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Education Group Criticizes Mercedes Super Bowl Ad with Kate Upton

Education Group Criticizes Mercedes Super Bowl Ad with Kate Upton | Psychology of Consumer Behaviour | Scoop.it
A group called the Parents Television Council is taking issue with a television commercial the luxury car maker Mercedes-Benz plans to run during Super Bowl XLVII.

 

"..the commercial, which seems to focus far more on Upton than on the car, tells “millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want, and if you’re not sexy, you have nothing to offer.”"

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NYSportsJournalism.com - Axe Has Space For Super Launch

NYSportsJournalism.com - Axe Has Space For Super Launch | Psychology of Consumer Behaviour | Scoop.it

by Barry Janoff

"Axe is using its Super Bowl campaign to take consumers even higher — to the limits of outer space.

The men's grooming division of Unilever is using its first foray into Super Bowl marketing as part of a broader multi-media campaign that, in the words of of the brand, "is going where only the elite few have gone before, giving fans the ultimate out-of-this-world experience: a trip to space."

To that end, Axe has launched the AXE Apollo Space Academy (AASA). And because the company is keen on how to fight underarm odors but not so experienced in space travel, Axe has brought in Buzz Aldrin, the second man to walk on the Moon, as spokesman and has partnered with Space Expedition Corp. (SEC) to make the effort a reality..."

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The Best Super Bowl Ads of 2012

The Best Super Bowl Ads of 2012 | Psychology of Consumer Behaviour | Scoop.it
Alright, I've just watched every Super Bowl ad created for the big game in 2012... Something like almost 60 of them at 3.5 million dollars per 30 second spot.
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Breaking News: Game Better Than Super Bowl Spots- Superbowl Ads Much ado about mediocrity

Breaking News: Game Better Than Super Bowl Spots- Superbowl Ads Much ado about mediocrity | Psychology of Consumer Behaviour | Scoop.it
Breaking News: Game Better Than Super Bowl Spots - 02/06/2012...

 

The superbowl ads have gone to the dogs

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Super Bowl Ads Will Get a Second Life on Facebook [INFOGRAPHIC]

Super Bowl Ads Will Get a Second Life on Facebook [INFOGRAPHIC] | Psychology of Consumer Behaviour | Scoop.it
Some 40 million people intend to share their favorite Super Bowl ads on Facebook, according to a new survey.
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With Super Bowl XLVI Shaping Up As Hashtag Sunday, Twitter Launches Ad Scrimmage Competition

With Super Bowl XLVI Shaping Up As Hashtag Sunday, Twitter Launches Ad Scrimmage Competition | Psychology of Consumer Behaviour | Scoop.it
With Super Bowl XLVI Shaping Up As Hashtag Sunday, Twitter Launches Ad Scrimmage Competition...
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Bueller? Bueller? The Story Behind Honda's Matthew Broderick Ad | Adweek

Bueller? Bueller? The Story Behind Honda's Matthew Broderick Ad | Adweek | Psychology of Consumer Behaviour | Scoop.it
Honda's pitch-perfect homage to Ferris Bueller's Day Off has quickly become one of the most talked-about Super Bowl ads in recent history—and it hasn't even aired on TV yet.
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» How the Super Bowl became the year’s biggest social TV event

» How the Super Bowl became the year’s biggest social TV event | Psychology of Consumer Behaviour | Scoop.it
How the Super Bowl became the year’s biggest social TV event...
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Super Bowl Ad Stats

Super Bowl Ad Stats | Psychology of Consumer Behaviour | Scoop.it
Super Bowl Ad Stats - 01/30/2012...

 

"According to the Kantar Media database, in the last 10 years the Super Bowl game has generated $1.72 billion of network advertising sales from more than 125 marketers. The top five Super Bowl advertisers of the past 10 years have spent $636.6 million on advertising during the game, accounting for 37% of total advertising revenue."

 

Cost of 30 sec spot in 2011- $3.5 millinon

 

Read more: http://www.mediapost.com/publications/article/166768/super-bowl-ad-stats.html#ixzz1kxYUItUc

 

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Coke's Fan-Bears Will React to Super Bowl in Real-Time Ads | Adweek

Coke's Fan-Bears Will React to Super Bowl in Real-Time Ads | Adweek | Psychology of Consumer Behaviour | Scoop.it
Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good.

"the whole concept is built out around tying into the game itself, in real time—aiming to enhance the overall experience by adding a little topical extra entertainment value...The idea extends nicely across digital and mobile mediums with a second-screen social campaign:"

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