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Psychology of Consumer Behaviour
Why, oh why do we buy?
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How To Build Positive Marketing Stories That Work

How To Build Positive Marketing Stories That Work | Psychology of Consumer Behaviour | Scoop.it
Editor’s NoteThis is the third and final excerpt that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs, the cofounder of Free Range Studios (the creative studio behind The...
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Personalized Entertainment – Social, Transmedia Storytelling

Personalized Entertainment – Social, Transmedia Storytelling | Psychology of Consumer Behaviour | Scoop.it

"Grab some nibbles, pour yourself a drink, and sit down. You’re now ready to immerse yourself in a TV show. And then you notice that CSI Miami is placing Facebook photos of your aunt, uncle, and cousins onto the desk of a perp. Lean forward, and keep your eyes peeled, updates from your Facebook page are about to be incorporated into your favorite TV show’s narrative. (Your best friend becomes the suspect!) As you immerse yourself in the story, the story immerses itself in your social world. In this context, online meets offline and your family and friends will never look the same again!"

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Transmedia Storytelling: It’s the Story Stupid | Psychology Today

Transmedia Storytelling: It’s the Story Stupid | Psychology Today | Psychology of Consumer Behaviour | Scoop.it
In transmedia storytelling, the locus of control is with the audience By Pamela Brown Rutledge, Ph.D., M.B.A....
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Transmedia: Introducing a Future Where We Will Live the Story (Part 1)

Transmedia: Introducing a Future Where We Will Live the Story (Part 1) | Psychology of Consumer Behaviour | Scoop.it
Part One of Sparrow Hall's article for Pomp & Circumstance Magazine - As revenue grows more elusive in the entertainment business, industry leaders are recognizing the power of transmedia (cross-platform) storytelling to captivate audiences and...
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Living in StoryWorld: Q&A with Transmedia author Sparrow Hall | Sparksheet

Living in StoryWorld: Q&A with Transmedia author Sparrow Hall | Sparksheet | Psychology of Consumer Behaviour | Scoop.it
Sparksheet is heading to San Francisco next month for StoryWorld, the first-ever gathering of artists, brands and media outlets involved with transmedia storytelling.
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