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Psychology of Consumer Behaviour
Why, oh why do we buy?
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10 Insights Into the State of Social Media in 2012 | Jeffbullas's Blog

10 Insights Into the State of Social Media in 2012 | Jeffbullas's Blog | Psychology of Consumer Behaviour | Scoop.it
The smart phone is changing how we use and consume information. Add a dose of social media obsession and you have two powerful forces that are transforming everything.
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MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011

MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011 | Psychology of Consumer Behaviour | Scoop.it
QR Mania: Mobile Codes In Magazines Rise 228% - 11/22/2011...
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The State of Social Media 2011: Social is the new normal | Social Media Today

The State of Social Media 2011: Social is the new normal | Social Media Today | Psychology of Consumer Behaviour | Scoop.it

"But as social media becomes part of our cultural fabric and even as we witness businesses, governments,sports teams, and almost every organization socialize communication efforts today, much of what we see is merely the beginning of something that will one day become something far more important than the medium itself. Indeed, social media is affecting behavior and nothing is more important than the ability to influence decisions and ultimately behavior. The state of social media is not necessarily as much about which network is #winning as much as it is about how people are spending their time, interacting and connecting with one another, and what happens as a result." Brian Solis

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Super Bowl Ad Stats

Super Bowl Ad Stats | Psychology of Consumer Behaviour | Scoop.it
Super Bowl Ad Stats - 01/30/2012...

 

"According to the Kantar Media database, in the last 10 years the Super Bowl game has generated $1.72 billion of network advertising sales from more than 125 marketers. The top five Super Bowl advertisers of the past 10 years have spent $636.6 million on advertising during the game, accounting for 37% of total advertising revenue."

 

Cost of 30 sec spot in 2011- $3.5 millinon

 

Read more: http://www.mediapost.com/publications/article/166768/super-bowl-ad-stats.html#ixzz1kxYUItUc

 

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MediaPost Publications Online Leisure Time Up, Still Trails TV 11/21/2011

Online Leisure Time Up, Still Trails TV - 11/21/2011...

"A new study finds that after being flat for five years, the amount of leisure time that Americans spent online grew 20% a year from 2008 to 2010. The report by Needham & Co. analyst Laura Martin, based on an analysis of a U.S. Labor Department survey of 112,000 people, attributes that increase mainly to growing adoption of tablets and other mobile devices."

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