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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Starbucks Twitter Campaign Completely Backfires

Starbucks Twitter Campaign Completely Backfires | Psychology of Consumer Behaviour | Scoop.it
A Starbucks Twitter campaign just went embarrassingly wrong.

The coffee giant recently asked customers to tweet out some holiday cheer, using the hashtag "#SpreadTheCheer." What the company instead received was a slew of tweets using the hashtag to criticize Starbucks' low tax rates and labor policies in the United Kingdom, according to the Telegraph. What's worse, the critical and at times profanity-laced tweets were displayed on a giant screen at London’s Natural History museum, where the company sponsors the ice rink. "

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Starbucks Holiday Cups Come to Life With Augmented... | Smart Robbie

Starbucks Holiday Cups Come to Life With Augmented Reality App...
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Unintended consequences for Starbucks Van with Sliding doors

Unintended consequences for Starbucks Van with Sliding doors | Psychology of Consumer Behaviour | Scoop.it

via Tony Hursh

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