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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Sony -- Join Together - YouTube Artists +Engineers

Be Moved at Sony.com/BeMoved An artist can challenge an engineer with the impossible. An engineer can make the impossible possible. We measure our success wi...
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rah rah Sony -inspriational ad

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Leonard Cohen Ad Pitchman -Sony's Tribute to the Emotional Power of 3-D Viewing | Adweek

Leonard Cohen Ad Pitchman -Sony's Tribute to the Emotional Power of 3-D Viewing | Adweek | Psychology of Consumer Behaviour | Scoop.it
GENESIS: Most ads for 3-D televisions pitch a visually spectacular experience. Sony wanted to make a more emotional appeal, focused less on what the device projects and more on feelings the viewer projects back.

 

Leonard, Leonard, Leonard...

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