In case you missed this from Mashable last week, great information on 845 million active users on social networks.
**More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?
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Charu Dwivedi for Mind Jumpers brings us an excellent Infograghic by Voltier Digital on the differences between Outbound and Inbound Marketing and why Inbound is gaining in importance.
Charu encapsulates the shift as "Inbound marketing focuses on earning, not buying, a person’s attention"
In pointing to the ascendancy on Inbound Marketing, it's worth first noting the ongoing demise in traditional marketing with a couple of statistics from the Infographic:
***84% of 25-34 year olds have left a favorite website because of intrusive or irrelevant advertising.
***44% of Direct Mail is never opened
***86% of people skip television ads
***200m Americans have registered their phone numbers on the FTC 'Do not call' list
On the added allure of Inbound Marketing:
***Leads cost 62% less than tradional marketing methods
***People are in control of the information they receive
For me, the Takeaway is that the shift in power from marketers to consumers has gone from being a trend to a juggernaut. There is no turning back.
People will always need to buy things, and companies that can engage their potential consumers and who produce quality products or services that will pass the all important peer test, will thrive. Shouldn't it have always been this way? :)
Curated by Jan Gordon covering "Marketing, Branding & Beyond"
Read the article and see the Infographic here: [http://bit.ly/t6nmas]
Social Sharing Trends - 12/05/2011...
"The social media landscape is fragmented. People use Facebook to interact with friends and family, Twitter to follow influencers and share opinions, LinkedIn for their professional network, and Gmail, Yahoo! or Hotmail to communicate directly with contacts, finds a recent study by Janrain, Combined, these networks boast over 1.5 billion accounts."
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.
This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media.
Here's just one of them, from Dae Mellencamp, CEO of Vimeo:
**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.
**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."
The full article has many more gems and is well worth a few minutes of your time!
Read full article: [http://read.bi/tgVOQe]