Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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BPS Research Digest: Do smells really trigger particularly evocative memories?

BPS Research Digest: Do smells really trigger particularly evocative memories? | Psychology of Consumer Behaviour | Scoop.it

"Smells do have this uncanny, evocative power, don't they? It's because of the relative proximity of the olfactory bulb (which processes smells) and the hippocampus and amygdala, which are involved in memory and emotions. Right?"

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Olly: A device that lets you smell the Internet Um..smells internetie

Olly: A device that lets you smell the Internet Um..smells internetie | Psychology of Consumer Behaviour | Scoop.it

"While we're used to seeing and hearing content on the Internet, smelling it has never really had much of a look in. That changes with the launch of a cool new product from London's  Mint Digital foundry"..

"Mint’s Foundry, a research team exploring the relationship between physical objects and the Web, has documented the development process for Olly in multiple posts over the past few months on its blog and now the device is said to be in a fully working state. Olly is a completely open device, meaning that users are free to modify it or reprogram it as they like."

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