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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MorePhone, the Shape-Shifting Smartphone Screen [VIDEO]

MorePhone, the Shape-Shifting Smartphone Screen [VIDEO] | Psychology of Consumer Behaviour | Scoop.it
Today's phones alert you with noises and vibrations, but what if they were like the shape-changing MorePhone, bending and twisting when it receives a text?
k3hamilton's insight:

flexible is cool but for an alert you could put it on vibrate

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Sound-Triggered Smartphone Ads Seek You Out Attacked in the aisles..oh no | Adweek

Sound-Triggered Smartphone Ads Seek You Out  Attacked in the aisles..oh no | Adweek | Psychology of Consumer Behaviour | Scoop.it
You can pack all kinds of marketing goodness into a smartphone app, but no app is worth the space unless consumers remember to actually, you know, open it.

 

"..Densebrain devised small beacons--designed to be hidden from view--that can be attached to shelves, and which emit inaudible, high-frequency sounds that trigger smartphone messages. The audio code can also be overlaid onto an existing audio track. As long as consumers have downloaded an app integrated with the technology, the smartphone will respond to the sound without user activation..."

 

 

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Brought A Smartphone? This Street Is Now A Grocery

Brought A Smartphone? This Street Is Now A Grocery | Psychology of Consumer Behaviour | Scoop.it

Going to China? Be sure to pack a smartphone. Visit a public square or a boulevard soon, and you may be stepping inside an augmented reality grocery store.

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iPhone App Concept Scans Food Tags To Provide Product Information [Video] @PSFK

iPhone App Concept Scans Food Tags To Provide Product Information [Video] @PSFK | Psychology of Consumer Behaviour | Scoop.it

Dutch design student Niels van Hoof‘s graduation project at the Design Academy in Eindhoven, the Netherlands, was a smartphone app that enables children to find out where supermarket food comes from. Taggie, a concept iPhone app, applies the principle of origin awareness to fruit and vegetables.
via PSFK: http://www.psfk.com/2011/11/iphone-app-concept-scans-food-tags-to-provide-product-information-video.html#ixzz1fIInR0kK

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