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Psychology of Consumer Behaviour
Why, oh why do we buy?
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How a great sale affects your brain - CBS News

How a great sale affects your brain - CBS News | Psychology of Consumer Behaviour | Scoop.it
Shopping experts say a huge store discount creates a dopamine effect, making you feel great about opening your wallet over and over again
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Belkacem Nabout's curator insight, December 18, 2013 1:15 PM

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Asil's curator insight, January 4, 10:05 AM

or ...how they use our brains fool us into spending too much money

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MediaPost Publications With Smartphones, Consumers Sharper Than Stores 12/21/2012

MediaPost Publications With Smartphones, Consumers Sharper Than Stores 12/21/2012 | Psychology of Consumer Behaviour | Scoop.it

With Smartphones, Consumers Know more than Sales Associates - 12/21/2012

 

"turns out you’re not the only one amazed at how much more you know about products than the average sales associate in a smock: A new poll from Motorola finds that 61% of retail managers think so, too.

Last year, 59% agreed that consumers are typically better connected to product information than their in-store associates. Shoppers second that, with the feeling strongest among Gen Y (46%), followed by Gen X (38%) and roughly a third of Baby Boomers...The survey also reveals that that majority -- 51%--are “showrooming.”

k3hamilton's insight:

more on showrooming- see it in store-buy it online. Think these companies would be wise to tap into showroomers and give them some incentive to at least buy what they have seen in store -online in their online store.

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Back-To-School Lesson: How Showrooming Could Save Brick-And-Mortar Retailers - Forbes

Back-To-School Lesson: How Showrooming Could Save Brick-And-Mortar Retailers - Forbes | Psychology of Consumer Behaviour | Scoop.it

Showrooming:

"Showrooming is the act of examining merchandise in a brick and mortar retail store without purchasing it there, then shopping online to find a lower price for the same item. Online stores often offer lower prices than brick and mortar stores because they do not have the overhead cost.[1] Showrooming can be costly to the retailers, not only in the loss of the sale, but also due to damage caused to the store's floor samples of a product." (Wikipedia)

 

Regarded as a bad thing, Jill Puleri looks at the positive

 

Think of a bridal registry -- letting you scan, ship and pay in one seamless process.

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Best Buy Says It Has Killed 'Showrooming' For Good

Best Buy Says It Has Killed 'Showrooming' For Good | Psychology of Consumer Behaviour | Scoop.it
“There is no doubt that this new policy ends showrooming for Best Buy customers.” ;

Starting on March 3, the retailer will price match all local retail competitors, along with 19 "major online competitors" in all product categories, whenever a customer asks for it, the company announced.

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MediaPost Publications Amazon's Showrooming Victims List: Best Buy, Walmart, Target 12/13/2012

Amazon's Showrooming Victims List: Best Buy, Walmart, Target - 12/13/2012
k3hamilton's insight:

"Showrooming is the practice of examining merchandise in a brick and mortar retail store without purchasing it there, then shopping online to find a lower price for the same item. Online storesoften offer lower prices than brick and mortar stores because they do not have the overhead cost.Showrooming can be costly to retailers, not only in the loss of the sale, but also due to damage caused to the store's floor samples of a product."

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