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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Study: People Always Shopping, Even If Unaware 12/07/2012

MediaPost Publications Study: People Always Shopping, Even If Unaware 12/07/2012 | Psychology of Consumer Behaviour | Scoop.it
Study: People Always Shopping, Even If Unaware - 12/07/2012..

"According to a new study from the Advertising Research Foundation, nearly one-third of shoppers said social media influenced their brand preference, either by introducing those consumers to brands they were unfamiliar with or changing their opinion of a brand during the shopping process. .The study also determined that, thanks in part to social media, the purchase process never ends. With constant updates from social networks (including from friends and colleagues who are talking about their own recent purchases in social networks), consumers are constantly shopping, even if they are doing it in a passive manner..."

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Mobile users can now pay for groceries with their devices | QR Code Press

Mobile users can now pay for groceries with their devices | QR Code Press | Psychology of Consumer Behaviour | Scoop.it

"Customers who want to use their smartphones to make mobile payments for their food purchases will soon be making grocery store checkout lines a faster experience. The efficiency of mobile payments will help cashiers to checkout larger numbers of customers in a smaller amount of time. The only catch is that customers will need to have smartphones or other mobile devices that are enabled with near field communication (NFC) or other compatible technology. Fortunately, these devices are widely available and their use is becoming increasingly popular."

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The Future of Shopping: Talking Shelves! No Check-Out Lines! Virtual Reality!

The Future of Shopping: Talking Shelves! No Check-Out Lines! Virtual Reality! | Psychology of Consumer Behaviour | Scoop.it

Oh boy shopping is ging to be even more "fun"

 

Virtual Reality Shopping with your smartphone as a shopping buddy and shelf tags that talk back- goodbye checkout line!

 

*3 percent of smartphone-toting shoppers have downloaded a retailer's app but that only 14 percent of these shoppers have actually used it to help purchase an item"

 

(The future=more ways to separate you from your money! kh)

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Three Technologies that Will Change the Way We Shop | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Three Technologies that Will Change the Way We Shop | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Psychology of Consumer Behaviour | Scoop.it

"3D modeling combined with natural interface technology is here..."

"And at this week's NRF conference in New York, Criti revealed their Helios technology that locates the shopper through augmented reality integration"

"Printable MEMS Microelectro-mechanical systems are basically just very small electronic devices...they were featured in a key tech zone at CES.... due to advances in printed electronics, they are increasingly enabling sensors in a range of devices and products."

 

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Holiday Shopping Goes Mobile

Holiday Shopping Goes Mobile | Psychology of Consumer Behaviour | Scoop.it
Media reports mobile shopping has increased three times as much as last year.
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