Psychology of Consumer Behaviour
22.9K views | +0 today
Follow
Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
Your new post is loading...
Your new post is loading...
Scooped by k3hamilton
Scoop.it!

Share Everything: Why the Way We Consume Has Changed Forever

Share Everything: Why the Way We Consume Has Changed Forever | Psychology of Consumer Behaviour | Scoop.it
An old idea at the heart of cities will be integral to fitting millions more people inside of them in the 21st century.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

No, Folks, File Sharing is Not a Religion

No, Folks, File Sharing is Not a Religion | Psychology of Consumer Behaviour | Scoop.it
The U.S. Constitution, enacted in 1787, guarantees freedom of religion for its citizens.

 

"The U.S. Constitution, enacted in 1787, guarantees freedom of religion for its citizens. Sweden's Constitution Act, passed in 1974, grants the same freedom, but having been ratified in the electronic age, explicitly extends the right to express that freedom in "transmissions" and "recordings." Now a Swedish group is trying to take advantage of the law by declaring file sharing a religion and seeking legal safe harbor by declaring copyright violation a sacrament." Scott Fulton

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Facebook Makes Up 52% of Sharing on the Web | Commentary and analysis from Simon Dumenco - Advertising Age

Facebook Makes Up 52% of Sharing on the Web | Commentary and analysis from Simon Dumenco - Advertising Age | Psychology of Consumer Behaviour | Scoop.it
Facebook is the means for more than half of all sharing across the web, data from sharing platform AddThis suggest. Twitter is smaller but grew 577%.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Take This Lollipop will make you think twice about what you share on Facebook

Take This Lollipop will make you think twice about what you share on Facebook | Psychology of Consumer Behaviour | Scoop.it

With ever-growing audiences, social networks have become a great place to share things with your friends, meet new people and find new and interesting things to do, both on and offline.

However, social networks can be dangerous places to share information, particularly if you are careless about the data you provide on your profile without the proper safeguards in place. Take This Lollipop plays on the fact that many people underestimate the power of social networks and the information that can be obtained from them, connecting to your Facebook account to play through a scene where a creepy man spying and tracking you."

 

I didn't try this because, well, you have to allow it to access your facebook, and if it is trying to warn me about what I share, should I share that access to find out?

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications Social Sharing Stimulates Brain Like Sex, Food 05/09/2012

Social Sharing Stimulates Brain Like Sex, Food - 05/09/2012...

"That judgment is based on new research conducted by psychologists at Harvard, which suggests that disclosing information about oneself activates the same neural rewards center associated with other basic desires like food and sex.

The study, titled “Disclosing information about the self is intrinsically rewarding,” used an MRI to observe the brain activity of subjects who were asked questions about themselves and others -- including, for example, personal food preferences, enjoyment of leisure activities, and so on..." Erik Sass

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

The Rise of the Sharing Economy

The Rise of the Sharing Economy | Psychology of Consumer Behaviour | Scoop.it
Discover what startup founders and users have to say about the current state and future potential of the shared economy trend.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications Consumers Willing To Share Data, But At A Price 11/04/2011

Consumers Willing To Share Data, But At A Price - 11/04/2011...

**71% of consumers indicate they are willing to share shopping data with a brand online

**86% of consumers see that there are major benefits associated with sharing data with businesses online

**65% see one of the top two benefits as better access to discounts and promotions

**69% of consumers globally trust banks to look after their personal data and use it wisely.

**57% hold credit card companies in the same regard.

**72% of US consumers trust Amazon to look after their data and use it wisely.

 

**49% (55% US) think it is very important to have this control, reflecting their sensitivity level for different types of data

**51% (57% US) say it is important to know exactly how their data is going to be used

 

** 84% of consumers believe they have a total or some right to privacy, only 51% believe the same applies to the government. The government, it seems, must trade privacy for power.

 

**only 57% of consumers believe a brand or business has a right to privacy.

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Privacy Study: Top U.S. Websites Share Visitor Personal Data

Privacy Study: Top U.S. Websites Share Visitor Personal Data | Psychology of Consumer Behaviour | Scoop.it
A study released Tuesday shows that 45% of the top 185 U.S. websites transmit identifying details about their visitors to at least four outside websites.
more...
No comment yet.