It works, to a point....But since it saturates the market, this means of selling a product doesn't always work
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At stake: 100 million Super Bowl viewers. And the urgent need to drive all of them online to learn, tweet and ultimately buy that beer.
"Thirty-some advertisers will spend upwards of $230 million just for the airtime to fight for attention in the Feb. 5 game. But that only partly explains why sexual imagery in Super Bowl advertising is becoming about as common as sand in the Sahara."We are in a very weird moment in time, with daughters of feminists taking pole-dancing lessons," offers Barbara Lippert, former Adweek ad critic and now pop-culture guru at ad agency Goodby Silverstein & Partners. "Everyone is looking for fantasy, because reality is so cruel."
but "Studies show sexy is risky.."