Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Women Described As The "Low Hanging Fruit of Social Media" 03/20/2013

MediaPost Publications Women Described As The "Low Hanging Fruit of Social Media" 03/20/2013 | Psychology of Consumer Behaviour | Scoop.it
Women Described As The "Low Hanging Fruit of Social Media" - 03/20/2013

Jay Loechner

"According to a new study by Weber Shanadwick, with KRC Research, the percentage of female Internet users who use social networking sites well exceeds that of men (75% vs. 63%, respectively,) and women are also more active in their use of these sites. Women are the “low-hanging fruit” of social media today and deserve closer attention from marketers, says the report. The study of Digital Women Influencers identifies segments of women who are influential in social media and provides new and unique insights about the female market as marketers and communicators evolve their strategies and plans in this new era of consumer engagement."

 

http://webershandwick.com/resources/ws/flash/WomenofSocialMedia.pdf

 

k3hamilton's insight:

"low hanging fruit"..just what every woman wants to be called...another reason people don't trust/respect advertisers or advertising

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Education Group Criticizes Mercedes Super Bowl Ad with Kate Upton

Education Group Criticizes Mercedes Super Bowl Ad with Kate Upton | Psychology of Consumer Behaviour | Scoop.it
A group called the Parents Television Council is taking issue with a television commercial the luxury car maker Mercedes-Benz plans to run during Super Bowl XLVII.

 

"..the commercial, which seems to focus far more on Upton than on the car, tells “millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want, and if you’re not sexy, you have nothing to offer.”"

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