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Psychology of Consumer Behaviour
Why, oh why do we buy?
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The disappointing aftermath of that viral street harassment PSA

The disappointing aftermath of that viral street harassment PSA | Psychology of Consumer Behaviour | Scoop.it
How the Hollaback! street harassment PSA was made and its aftermath.
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▶ If Women's Roles In Ads Were Played By Men - YouTube

▶ If Women's Roles In Ads Were Played By Men - YouTube | Psychology of Consumer Behaviour | Scoop.it
"More than a piece of meat." Post to Facebook: http://on.fb.me/1iPifzZ Like BuzzFeedVideo on Facebook: http://on.fb.me/1ilcE7k Post to Twitter: http://bit.ly...
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Liquid-Plumr Pin-Up Calendar Hunks Turn On The Sexy Talk

Liquid-Plumr Pin-Up Calendar Hunks Turn On The Sexy Talk | Psychology of Consumer Behaviour | Scoop.it
Liquid-Plumr doubles down on double entendres and beefcake with a new calendar.
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Belkacem Nabout's curator insight, December 9, 2013 6:52 AM

Un investissement garantit 20 ans et pris en charge par de véritables professionnels
http://home.worldgn.com/lang/fr/?u=belgouche

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MediaPost Publications Women Described As The "Low Hanging Fruit of Social Media" 03/20/2013

MediaPost Publications Women Described As The "Low Hanging Fruit of Social Media" 03/20/2013 | Psychology of Consumer Behaviour | Scoop.it
Women Described As The "Low Hanging Fruit of Social Media" - 03/20/2013

Jay Loechner

"According to a new study by Weber Shanadwick, with KRC Research, the percentage of female Internet users who use social networking sites well exceeds that of men (75% vs. 63%, respectively,) and women are also more active in their use of these sites. Women are the “low-hanging fruit” of social media today and deserve closer attention from marketers, says the report. The study of Digital Women Influencers identifies segments of women who are influential in social media and provides new and unique insights about the female market as marketers and communicators evolve their strategies and plans in this new era of consumer engagement."

 

http://webershandwick.com/resources/ws/flash/WomenofSocialMedia.pdf

 

k3hamilton's insight:

"low hanging fruit"..just what every woman wants to be called...another reason people don't trust/respect advertisers or advertising

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'Bic for Her' Pens Deluged With Sarcastic Reviews on Amazon

'Bic for Her' Pens Deluged With Sarcastic Reviews on Amazon | Psychology of Consumer Behaviour | Scoop.it
The sarcastically adoring Amazon.com review is a time-honored bit of anti-consumerism dating back to the Three Wolf Moon T-shirt and surely further than that.
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Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt

Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt | Psychology of Consumer Behaviour | Scoop.it
Australian construction workers simply aren't themselves in this amusing stunt from Clemenger BBDO in Melbourne. In fact, they're actors who shout empowering statements to women on the street in a real-world extension of Snickers' "You're not you when you're hungry" campaign.
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How the Media Failed Women in 2013

There was a lot to celebrate this year for women in the media. But some things aren't changing fast enough... Join the campaign: http://bit.ly/ChangeMedia
k3hamilton's insight:

oh my, the comments below the video

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Isabel Sinclair's curator insight, December 9, 2013 8:36 AM

ah casual sexism, when will we be free of you?

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American Apparel Ads Come Under Fire… Again

American Apparel Ads Come Under Fire… Again | Psychology of Consumer Behaviour | Scoop.it
The recent lawsuit brought against Dov Charney for allegedly choking an employee isn't the only reason American Apparel is in the news today: The retailer's risque digital campaigns have been deemed "irresponsible" by an advertising watchdog in the...
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BABES 'N' DONUTS | Scion iQ [HD] How low can they go? Pretty low

They say "It's 100 percent real."

 

I say "It's 100 percent real sexist."

 

Scion iQ -IQ? Seriously...more like No Q

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