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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Sex... does it still sell? | Trends | Marketing Week

Sex... does it still sell? | Trends | Marketing Week | Psychology of Consumer Behaviour | Scoop.it
Brands explain why it’s still the ultimate marketing tool.
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BABES 'N' DONUTS | Scion iQ [HD] How low can they go? Pretty low

They say "It's 100 percent real."

 

I say "It's 100 percent real sexist."

 

Scion iQ -IQ? Seriously...more like No Q

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13 Brands That Use Sex To Sell Their Products

13 Brands That Use Sex To Sell Their Products | Psychology of Consumer Behaviour | Scoop.it

It works, to a point....But since it saturates the market, this means of selling a product doesn't always work

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Super Bowl ads get racier, but does sex really sell?

Super Bowl ads get racier, but does sex really sell? | Psychology of Consumer Behaviour | Scoop.it
At stake: 100 million Super Bowl viewers. And the urgent need to drive all of them online to learn, tweet and ultimately buy that beer.

"Thirty-some advertisers will spend upwards of $230 million just for the airtime to fight for attention in the Feb. 5 game. But that only partly explains why sexual imagery in Super Bowl advertising is becoming about as common as sand in the Sahara."We are in a very weird moment in time, with daughters of feminists taking pole-dancing lessons," offers Barbara Lippert, former Adweek ad critic and now pop-culture guru at ad agency Goodby Silverstein & Partners. "Everyone is looking for fantasy, because reality is so cruel."

 

but "Studies show sexy is risky.."

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Sex and Advertising: Retail therapy-Ernest Dichter

Sex and Advertising: Retail therapy-Ernest Dichter | Psychology of Consumer Behaviour | Scoop.it


"THESE are thrilling days for behavioural research. Every week seems to yield a new discovery about how bad people are at making decisions..."

"Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. He pioneered research techniques such as the focus group, understood the power of word-of-mouth persuasion and earned startling fees for his theories. By the late 1950s his global business reached an annual turnover of $1m ($8m today), and he enjoyed a reputation as the Freud of the supermarket age...."

"To elevate typewriter sales, he suggested the machines be modelled on the female body, “making the keyboard more receptive, more concave”People smoke, he explained, because it is both a sign of virility and a legitimate excuse to interrupt the day for a moment of pleasure, “comparable to sucking at the nipples of a gigantic world breast”. A phallic shape to lipstick increased sales by the way it offered a subconscious invitation to fellatio (“but one has to be careful not to go overboard and make the parallels too obvious,” Dichter cautioned).".

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Sauza Tequila - Make it with a Fireman "Kittens make everything better"

Let a fireman show you how to make a fresh, easy Sauza margarita.

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Top 10 Tasteless Ads - TIME

Top 10 Tasteless Ads - TIME | Psychology of Consumer Behaviour | Scoop.it
This Burger King campaign, which ran in the otherwise straightlaced city-state of Singapore in the first half of 2009, makes possibly the least subtle allusion to oral sex of any ad that wasn't pasted...
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Liquid-Plumr Double Impact Commercial- When commercials go Porno

Liquid-Plumr presents the two sexiest plumbers ever. Introducing new Liquid-Plumr Double Impact Snake + Gel System.

 

 

Seriously...what can you say

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Diesel Fills Your Life With Giant Robots, Eggs and Hammers | Adweek

Diesel Fills Your Life With Giant Robots, Eggs and Hammers | Adweek | Psychology of Consumer Behaviour | Scoop.it
Diesel is advertising its spring and summer 2012 clothing line under the banner "Portraits for Successful Living." So, what do you need to have a successful life?

 

Freud would say it's just about _ _ _

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