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Psychology of Consumer Behaviour
Why, oh why do we buy?
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sexappealsinmedia - An Analysis of Sex Appeal in Marketing

sexappealsinmedia - An Analysis of Sex Appeal in Marketing | Psychology of Consumer Behaviour | Scoop.it

This is an examination of the use of sex related tactics and suggestive and provocative content in marketing strategies.
Each page analyzes a different aspect of the use of sex appeals. There are five main components being explored to demonstrate the effect and influence of sex in today’s media.
These topics have also been summarized into a movie, located below...

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Psychology of Consumer Behaviour - Sex Appeal in Advertising Part 1

Final Project: Part 1 - Why Marketers use Sex Appeal in Advertising: Allie - The Effectiveness of Sex Appeal in Advertising in North America: Shawn - The Effectiveness of Sex Appeal in Advertising in Other Countries: Jeong Soo

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Psychology of Consumer Behaviour - Sex Appeal in Advertising Part 2

Final Project: Part 2 - Sex Advertising gone Viral: Sara - Influence and Impact of Sex Advertising on Today's Youth: Tyler...
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