MediaPost Publications Understanding Social Media 'Personas' Is Key 03/09/2012 | Psychology of Consumer Behaviour | Scoop.it

Understanding Social Media 'Personas' Is Key - 03/09/2012...saya Coca Cola Retailing Survey and Integer Group

1. Bonders: This type loves to create and cultivate relationships with family, friends and work colleagues...see more at link

2. Sharers: Sharers like to spread the word on what’s going on in their lives and circulate information that they hope will benefit people they care about.

3. Professionals: While career-focused, professionals want work/life balance. They use social media for professional networking/knowledge but also for sharing opinions and relevant information...see more at link

4. Creators: Outgoing, creative, bold individuals who use social media to express themselves by originating and sharing content and to learn new things.