Burt's Bees Launches Gud Line with Social Media | Advertising and Marketing Wisdom: Adages - Advertising Age | Psychology of Consumer Behaviour | Scoop.it
Burt's Bees is launching a fragrance-focused offshoot brand named Güd (pronounced Good) for millennial women with a fairly offbeat, lighthearted take.

"Unlike most scented beauty ads, Gud's isn't just about wildflowers and fresh spring breezes. Some of the scent bubbles try to duplicate diesel exhaust, garbage and urban storm-sewer smells."