10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week | Psychology of Consumer Behaviour | Scoop.it

Marketing stories you may have missed this week, kicked off by the story that 10% of social media reviews will be fake by 2014. Mashable study says.

"As reported by Mashable, increasingly, businesses buy forged and unmerited five-star reviews to stay on customers’ radars."